Take a bunch of programmers, designers, developers, scientists, technical writers, journalists, strategists, artists, dreamers and process junkies and throw them all in a room (well, actually two rooms—one in Chicago and one in San Francisco) and out comes HDMZ. Together, we provide healthcare and science brands with an integrated approach to solving complex communications challenges. Working with large established corporations and start-ups alike, HDMZ knows businesses need more than just a press release, a website or a one-off ad campaign. Today’s marketer is looking for a partner that can help them deliver an immersive brand experience through the most effective combination of channels and platforms, and that’s what we do best.
HDMZ was formed in 2013 and is the result of Harris D. McKinney (HDM) and Zoomedia (Z) — two leading life sciences agencies coming together as one truly integrated marketing communications agency engineered to serve the life sciences and healthcare.
A PROVEN FORMULA
Uncovering valuable data about your customers starts with knowing who to talk to and what to ask.
This is the “ah-ha” moment—the singular great observation that turns ordinary information into powerful ideas.
It’s the insight-driven creative that hits a nerve with your audience and inspires action.
Reaching your audience takes delivering the right message, in the right form, at the right time.
Whether it’s revenue, leads, conversations or conversions, it’s important to keep score. The right data drives the next big idea.
Daniel started his career as a copywriter, so it’s no surprise that he still plays a very active role in the strategic and creative process at HDMZ. Most importantly though, he is responsible for increasing the agency’s footprint and capabilities to meet clients’ growing needs as customer demographics shift, engagement expectations evolve, and stockholders’ expectations rise. Daniel received his BA from the University of Illinois and Columbia College and attended the Institute for Advanced Advertising Studies through Northwestern University. He currently serves on the Board of Directors for Confrad International and is a former CopyChaser for B-to-B Magazine, as well as the former President of the Chicago Chapter of the Business Marketing Association.
Rebecca relentlessly dismantles operational inefficiencies and obstacles to ensure rapid and quality execution of projects that are often otherwise impossible. Her focus is not only short-term operational success and inspiring the best from the HDMZ team, but also many long-term client collaborations that transform marketing productivity and competitiveness. Rebecca previously led partnership ventures in the life sciences and corporate marketing operations at large banks. She received her B.A. in accounting from Bethel University.
Going above and beyond for the good of clients is what Dillon does best. It means interviewing scientists, patients and physicians, pouring through market data and distilling business strategies to produce meaningful insights upon which compelling communications are built. Prior to HDMZ, Dillon managed marketing strategy and competitive intelligence for First National Nebraska, Inc., a $20 billion financial institution. Dillon received his B.A. from the University of Notre Dame, a general management certificate from the University of Texas at Austin, and an M.B.A. from the University of Chicago Booth School of Business.
Hooshna is a trusted marketing professional with specific expertise and interest in healthcare and life science marketing. Prior to HDMZ, Hooshna held positions at three agencies in New York City where clients included Pfizer, The Robert Wood Johnson Foundation, GlaxoSmithKline, Brookhaven National Laboratories, Unilever, The American Board of Medical Specialties and Fujirebio Diagnostics, to name a few. At HDMZ, Hooshna guides accounts through a strategic and consultative approach to brand marketing. She has a particular interest in technology, digital communications and social engagement and is an active member of the social media community in Chicago. Hooshna graduated with a B.A. from New York University and is a Certified Professional Coder (American Academy of Professional Coders).
Katie merges an extensive background in life science and healthcare media planning to create customer-focused, innovative campaigns across print and digital channels. She received her B.S. from the University of Illinois, Urbana-Champaign, and an Integrated Marketing Communications Certificate from the American Association of Advertising Agencies and The University of Illinois.
Seth is an advertising and digital industry veteran with more than 17 years of experience. He is equally versed in visual design and development best practices. His deep experience mixes a traditional graphic design sensibility with digitally focused interface design and user experiences that connect with end-users. He has helped lead HDMZ clients through the constantly evolving digital touch-points required to stay connected to their audiences. Since joining in 2001, Seth has helped transform HDMZ into a digital agency. Prior to HDMZ, Seth worked at Tribal Worldwide and DaVinci Software. He earned his BA from Millikin University and studied Art and Technology at the Art Institute of Chicago.
Strong passion for science led Ryan from the lab and into close relationships with journalists, marketing managers, and industry R&D scientists. Together with a team of brilliant communications-minded chemists and biologists, he drives in-depth news coverage in publications from Bloomberg to Science and the translation of technical insights into compelling infographics, application notes, surveys, social media outreach and conference presentations. The Scientific Communications team also writes regular new technology articles in Nature and Nature Methods. Ryan graduated cum laude with a B.S. in neuroscience and a specialization in Mandarin from the University of California, San Diego.
Since 2004, Mike has specialized in turning insights into inspiration at HDMZ. Collaboration is key in his creative process that works to bridge the gap between strategic thinking and conceptual development. Mike earned a Bachelor’s in Marketing/Management, and a Master’s in Integrated Marketing Communications at the University of South Carolina. He is also a recipient of the IMC certificate from the American Association of Advertising Agencies and the University of Illinois. Mike's work at HDMZ has been regularly recognized at regional and national industry award competitions, including the BMA and DxMA.
John started in media planning at Abelson-Taylor, a pharmaceutical ad agency, in the early days of the print-to-digital shift. He then joined the American Medical Association’s ad sales team for specialized medical journals and websites. At HDMZ, he and his team work directly with our media partners to build novel opportunities and innovative ways to measure and optimize campaigns. John is Google AdWords certified and graduated from Indiana University with a B.A. in communication and culture.
Justin is constantly thinking outside the box and inside the screen. That means creating cross-platform, responsive websites and web applications that go beyond the status quo, bringing high visibility and high traffic to HDMZ clients worldwide. Before finding his niche in the life sciences, Justin started building websites and coding applications in the United States Air Force, then later at EarthLink. Justin brings more than 20 years of web development experience to the HDMZ team, and is currently spearheading the creation of a new Life Science CMS suite of applications.
As the resident jack-of-all-trades, David embodies versatility and flexibility in a wide variety of creative and operational capabilities. In his 20 years of working in the advertising industry, David gained extensive experience in print production, design, art direction, product photography, videography and IT support. His expertise in each of these fields keeps the HDMZ team nimble and dynamic. David received his B.A. in graphic design with a minor in art history and photography at Boston University.
As Director of Digital Marketing, Christine carries her experience and industry knowledge through to our new team by leading projects, finding digital solutions to client needs, and producing the most impactful and engaging advertising, communications and interactive projects.
As an equity partner of Confrad International—a network of independent marketing communications agencies in Europe, Asia and North America—HDMZ is a part of a strong alliance dedicated to helping clients develop, launch and sustain highly successful international marketing campaigns.
As a Premier Google Partner, HDMZ has demonstrated our commitment to excellence. Our Digital Marketing team is certified across a variety of platforms and networks, proving our dedication to successful campaigns while staying up-to-date on the ever-changing landscape of Google Analytics, data insights and relevant tools, search engine rankings, social media, AdWords and similar advertising platforms.