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Google Analytics: Understanding Your Account Structure

 
Did you know? The organization of your Google Analytics account affects how your website data is collected, processed and reported.
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By: Jim Nichol, Digital Marketing

Topics: Best Practices Google Analytics Website Analytics

Google Answer Boxes: A Great Way to Boost Organic Traffic

 
When a search query looks like a question, Google increasingly displays a featured snippet, also known as an Answer Box, in the SERPs. Having your site’s content featured in these Answer Boxes is a great way to boost organic (SEO) traffic!
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By: Jim Nichol, Digital Marketing

Topics: Featured Snippets Google Answer Box Organic Traffic Position Zero SERPs SEO

Google Experiments With Mobile-First Indexing

 
On November 4, 2016, Google announced it had started “experiments to make our index mobile-first.” Their “algorithms will eventually primarily use the mobile version of a site’s content to rank pages.”
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By: Jim Nichol, Digital Marketing

Topics: Google Mobile-First Index SEO

Google Announces New Schema Markup for Science Datasets

 
Science Datasets are defined by Google as “specialized repositories for datasets in many scientific domains: life sciences, earth sciences, material sciences and more,” as well as geographic, civic and government data.
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