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Landing Pages That Convert: Conversion Optimization Best Practices

 
You are using custom landing pages for your inbound marketing campaigns, right? Your PPC traffic is not being sent to standard website pages (let alone your homepage) — is it?
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By: Jim Nichol, Digital Marketing

Topics: Best Practices Conversion Optimization Landing Pages

Google Analytics: Understanding Your Account Structure

 
Did you know? The organization of your Google Analytics account affects how your website data is collected, processed and reported.
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By: Jim Nichol, Digital Marketing

Topics: Best Practices Google Analytics Website Analytics

Google Answer Boxes: A Great Way to Boost Organic Traffic

 
When a search query looks like a question, Google increasingly displays a featured snippet, also known as an Answer Box, in the SERPs. Having your site’s content featured in these Answer Boxes is a great way to boost organic (SEO) traffic!
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By: Jim Nichol, Digital Marketing

Topics: Featured Snippets Google Answer Box Organic Traffic Position Zero SERPs SEO

Google Experiments With Mobile-First Indexing

 
On November 4, 2016, Google announced it had started “experiments to make our index mobile-first.” Their “algorithms will eventually primarily use the mobile version of a site’s content to rank pages.”
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By: Jim Nichol, Digital Marketing

Topics: Google Mobile-First Index SEO

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