Do You Know What You're Sharing? The FDA Does.
On July 29, 2010, the FDA issued a warning letter to Novartis stating that content shared through Facebook and ShareThis functionality "... is misleading because it makes representations about the efficacy of Tasigna but fails to communicate any risk information associated with the use of this drug. In addition, the shared content inadequately communicates Tasigna’s FDA-approved indication and implies superiority over other products."Read
What Can the Old Spice Guy do for Biotech?
One of the most successful social media campaigns to date has just made its run – and Old Spice is suddenly hip again. Those hilarious Old Spice Guy YouTube videos, corresponding Tweets, and 183 personal video responses posted posted on YouTube in a span of three days have vigorously turned the brand around.Read
2010 Sees Prestigious Awards for HDMZ Clients
The last few months have seen awards for three HDMZ clients, the most recent of which went to Cell Therapeutics for an Investor awareness campaign developed by HDMZ.Read
Designing a Positive Online Experience for Patients
The discipline of User Experience (UX) design influences how a person feels about using a system, like a website, and is a fundamental component of the patient-centric approach to online communications. UX determines how long someone chooses to stay on a website, the feeling they have about the company when they leave the website, and whether the experience was positive enough for them to want to return.Read