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Ah, The Good Ol’ Days – The Boom of Nostalgia Marketing

 
From throwback jerseys in sports to retro editions of your favorite children’s cereal, old school has never been more popular. Turns out that the phenomenon is not due to marketers, brand managers and product development teams running out of good ideas, but that because we humans are wired to mostly remember the good times.
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By: Dillon Allie

Topics: Marketing

Making the Most of Your 15 Minutes of Fame

 
Having watched and helped develop biotech company presentations for many years, I can recommend some basic rules of play that can help make your presentation the one that stands out. Every company has a different story to tell but mostly the presentations are in the same format, in the same room, and to the same people. So how can you be the one who stands out in the crowd?
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By: Barbara Lavery

Topics: Biotech Presentation

A Digital Helping Hand for Clinical Trial Recruiting

 
Recruiting for clinical trials often takes months and sometimes years depending on the type of patients needed. With critical corporate and medical deadlines to fill trials, the interactive space becomes all the more important to expand recruitment practices. An excellent example of this in action can be seen with the Army of Women breast cancer project we launched for the Dr. Susan Love Foundation in October 2008.
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By: HDMZ Staff

Topics:

April is Parkinson's Awareness Month

 
HDMZ is proud to help support the Parkinson’s Disease Foundation (PDF) during Parkinson’s Awareness month. Throughout April, we encourage you to download their comprehensive 36-page outreach toolkitto learn about ways you can spread the word, too! The kit contains everything you need to launch a media campaign by yourself or with your company’s support.
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By: HDMZ Staff

Topics: Campaign Nonprofit Parkinsons Social Media

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