Google Announces Latest Mobile-Friendly Algorithm Update

Google rolled out its second mobile-friendly algorithm update May 12, 2016. By increasing the effect of the mobile-friendly ranking signal, Google promises to help mobile searchers find even more relevant, user-friendly content.

By: Jim Nichol, Digital Marketing

Topics: Algorithm Mobile-Friendly

Two Ways Your Website Bounce Rate is Actionable

Since high bounce rates identify pages and marketing activities that are key points of failure, fixing them is a step toward increased content consumption, goal completions and transactions.

By: James Nichol, Digital Marketing

Topics: audience engagement Bounce Rate content consumption

Misunderstood Scientists: What Do They Need?

Scientists and their achievements occupy an ambiguous position in the public mind. They are very often seen as dangerous disruptors of the status quo and traditional belief systems.

By: Alan Zachary is a member of the Scientific Communications Unit at HDMZ, Inc.

Topics: Misunderstood Scientists scientific communication

The Significance Behind the Bounce Rate Metric in Google Analytics

Of all the baseline metrics you’ll encounter in your Google Analytics reports, bounce rate is the most important. It’s a gateway metric that provides unique insights for improving site engagement.

By: Digital Marketing Team

Topics: Bounce Rate Google Analytics web analytics

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