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UTM Codes: What They Are, Why They are Important and How to Implement Them

 
Ever sent out an email blast and wondered how effectively the campaign was driving traffic to your website? You did append UTM tags to the links in the email, didn’t you? If not, Google Analytics reports will not contain the data you need to measure campaign performance.
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By: Digital Marketing

Topics: campaign data Google Analytics UTM Codes UTM Tags

Google Announces RankBrain Takeover

 
Google has announced that its AI, machine-learning algorithm RankBrain is now handling all organic search queries. Find out how this affects your SEO efforts!
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By: Christine Bennett

Topics: Google Organic Traffic RankBrain SEO

Does Social Media Affect Google Organic Search (SEO) Rankings?

 
How does social media affect Google’s Organic Search Engine Rankings (SEO)? We’ve gathered the latest answers -- learn why you need to make social part of your content marketing plan!
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By: Digital Marketing

Topics: SEO Social Media

Google Announces Latest Mobile-Friendly Algorithm Update

 
Google rolled out its second mobile-friendly algorithm update May 12, 2016. By increasing the effect of the mobile-friendly ranking signal, Google promises to help mobile searchers find even more relevant, user-friendly content.
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By: Digital Marketing

Topics: Algorithm Mobile-Friendly

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