When press releases undercut you
Innovative. Leading. Unique. Next generation. Revolutionary. These words don’t pack the punch some think they do in press releases. Inserted into the same old formula time and time again, the predictable stream of buzzwords and exaggerations often bury the real story.Read
4 Ways to Make Sure Your Site is Mobile-Friendly
Is your site mobile-friendly? Earlier this year, a long-anticipated change to Google’s search algorithms made a “significant impact” on all mobile searches in every language worldwide. Websites with mobile-friendly architecture and design are rewarded as being of “higher quality”, resulting in improved search engine rankings on mobile devices.Read
Pharma is Tweeting, Are You Following?
A recent report shows Pharma companies to be taking a larger presence in social media than ever before. Not only are pharma companies bigger in overall presence (follower numbers, corporate participation and evolution of expertise), the trends and involvement is becoming more impactful.Read