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Google Analytics: Understanding Your Account Structure

Did you know? The organization of your Google Analytics account affects how your website data is collected, processed and reported.
http://www.hdmz.com/blog/google-analytics-understanding-your-account-structure/

UTM Codes: What They Are, Why They are Important and How to Implement Them

Ever sent out an email blast and wondered how effectively the campaign was driving traffic to your website? You did append UTM tags to the links in the email, didn’t you? If not, Google Analytics reports will not contain the data you need to measure campa…
http://www.hdmz.com/blog/utm-codes-what-they-are-why-they-are-important-and-how-implement-them/

The Significance Behind the Bounce Rate Metric in Google Analytics

Of all the baseline metrics you’ll encounter in your Google Analytics reports, bounce rate is the most important. It’s a gateway metric that provides unique insights for improving site engagement.
http://www.hdmz.com/blog/significance-behind-bounce-rate-metric-google-analytics/