What is the key to digital marketing success? Measuring outcomes that connect customer behavior to the bottom line of the company.
Did you know? The organization of your Google Analytics account affects how your website data is collected, processed and reported.
Ever sent out an email blast and wondered how effectively the campaign was driving traffic to your website? You did append UTM tags to the links in the email, didn’t you? If not, Google Analytics reports will not contain the data you need to measure campa…
Of all the baseline metrics you’ll encounter in your Google Analytics reports, bounce rate is the most important. It’s a gateway metric that provides unique insights for improving site engagement.