empowering healthcare technology

Helping bring access to life changing innovations in health tech

Open laptop showing numbers

Giving the future of healthcare a voice today

Technological advances and new discoveries in human health are pushing the boundaries of what is possible with medical device technology. At the same time, highly specific and rigorous regulatory structures and the challenge of persuading care providers to adopt new standards of care present hurdles for successfully bringing a medical device to market. In this environment, it becomes critical to effectively communicate your product’s life-changing potential to both physicians and patients.

Unraveling the complexities of healthcare technology

Clear, industry-informed messaging is key to explaining the complexities and the unique value of your device. Strategic marketing allows you to target and reach critical audiences across a variety of potential stakeholders, while striking creative design helps you stand out from the crowd. And building a presence in key media placements not only establishes visibility for your device, but also understanding and trust in your expertise.

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Unraveling the complexities of healthcare technology

Clear, industry-informed messaging is key to explaining the complexities and the unique value of your device. Strategic marketing allows you to target and reach critical audiences across a variety of potential stakeholders, while striking creative design helps you stand out from the crowd. And building a presence in key media placements not only establishes visibility for your device, but also understanding and trust in your expertise.

Megaphone

At HDMZ, we understand the obstacles you face, and provide strategies to overcome them. Driven by a passion for life science communication, we support you with an integrated approach to make sure your message is heard.

What we do well

How HDMZ helps medical device companies

Creative

Corporate & product branding

Corporate and product-level brand identity development, logo conception, and naming

Clear, consistent brand and campaign guidelines development

Impactful messaging that communicates industry leadership and differentiation

Content

Public relations

Strategic, proactive earned media relations to increase brand awareness and share of voice

Tactical support for participation in high-profile conferences and events to establish and maintain positive awareness

Media

Trade show support

Design and production of interactive booths

Dynamic collateral and branded assets

Omnichannel implementation of media, digital marketing, and public relations

 
Public relations

Media & digital marketing

Strategic use of paid search and social ads (e.g., Google, LinkedIn) and trade media ads to increase awareness and drive customer interaction

Branding

Website design & development

Ground-up enterprise website development to support and manage extensive product information catalogs

Engineering of eStores and web portals for complex, technical orders

Creative

Creative services

Compelling and dynamic creative to distinguish and illustrate complex product portfolios

User experience design that accommodates a variety of user journeys for multiple distinct audiences

Content Creation

Content creation

Authentic, informative articles, case studies, and other relevant content to establish your company’s thought leadership, tell your brand’s story, explain your product’s technology, and more

Our Experience

Endologix
Medtronic
Danaher

See more of our work