AGILENT TECHNOLOGIES ARIAMx CAMPAIGN
Built on the company's legacy of engineering expertise and precision instruments, the AriaMx Real-Time PCR System was the first PCR portfolio instrument launch for Agilent Technologies in over a decade. HDMZ centered the AriaMx campaign around an arresting, abstract representation of the amplification curve—the industry-recognized data output for PCR. Electronic media placements, homepage marquee banners, and various print collateral leveraged the striking campaign graphics.
- Banner ads
- Design concept
- Direct mail
- Marquee banners