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Best Practices for B2B Content Marketing Strategy

 
Content marketing reaches your target audience with the right information at the right time. This means not only showing what you can do, but who you are to your audience.
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By: Valerie Lentz

Topics: Content Marketing SEO Social Media

Google Lens Launched Within Google Images Search: Real-Time Content Navigation Inside Photos

 
Mobile visual search functionality enhanced by machine learning as Google incorporates real-time feedback from Lens to display related content searches in Google Images.
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By: Valerie Lentz

Topics: Google Images Google Search Machine Learning SEO

Prioritizing Visual Content - New SEO Updates to Google Images Search

 
Recent overhauls to Google Images’ user interface and search algorithm reinvigorate key SEO considerations for web page metadata, visual placement, and content.
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By: Valerie Lentz

Topics: Google Images metadata SEO

Scientific Marketing Best Practices - Connecting with Scientific Buyers, hosted by C&EN Media Group

 
HDMZ’s PR expert, John Kang, weighs in on what tactics benefit scientific marketers in their approach to client engagement and media relations. Learn how scientific marketing can transform communications encompass connections with media outlets regardless of size.
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By: Valerie Lentz

Topics: media pr scientific marketing

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