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Prioritizing Visual Content - New SEO Updates to Google Images Search

 
Recent overhauls to Google Images’ user interface and search algorithm reinvigorate key SEO considerations for web page metadata, visual placement, and content.
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By: Valerie Lentz

Topics: Google Images metadata SEO

Scientific Marketing Best Practices - Connecting with Scientific Buyers, hosted by C&EN Media Group

 
HDMZ’s PR expert, John Kang, weighs in on what tactics benefit scientific marketers in their approach to client engagement and media relations. Learn how scientific marketing can transform communications encompass connections with media outlets regardless of size.
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By: Valerie Lentz

Topics: media pr scientific marketing

Sensory Search and SEO: How Visual and Voice Search Queries Drive Audience Engagement

 
Learn how advances in device technology have expanded SEO considerations for interactive search experiences. Explore tips for optimizing content in the new sensory search arena.
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MedData Survey: How Physicians Engage on LinkedIn

 
In a recent MedData Point survey, U.S. physicians weigh in on how engaging their circle of influence on LinkedIn facilitates knowledge sharing and online presence.
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By: Valerie Lentz

Topics: HCPs Infographic LinkedIn Social Media

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