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The Growing Importance of Cross-Channel Attribution

As the world becomes more mobile first, understanding cross-channel attribution is increasingly important. Learn more about what cross-channel attribution is and how it works.

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By: Kelsie Travers

Topics: Attribution Conversions Google AdWords Google Analytics

Ads.txt Grows in Recent Months, Solves Problems of Ad Fraud

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By: Kelsie Travers

Topics: ads.txt authorized digital sellers IAB programatic

What To Know About Your Site’s Direct Traffic

Direct traffic is a commonly misunderstood traffic source. Learn where Direct traffic comes from and how to correct traffic source information to minimize Direct traffic visits.

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By: Kelsie Travers

Topics: Direct Traffic Google Analytics Organic Traffic Web Metrics