blog

Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Our latest posts

blog_post_2017_V1-FEATURED.jpg

Two Ways Your Website Bounce Rate is Actionable

Since high bounce rates identify pages and marketing activities that are key points of failure, fixing them is a step toward increased content consumption, goal completions and transactions.

Digital Marketing | May 2, 2016

Content Consumption | Engagement | Bounce Rate

blog_post_2017_V3-FEATURED.jpg

The Significance Behind the Bounce Rate Metric in Google Analytics

Of all the baseline metrics you’ll encounter in your Google Analytics reports, bounce rate is the most important. It’s a gateway metric that provides unique insights for improving site engagement.

Digital Marketing Team | March 25, 2016

Bounce Rate | Google Analytics | Website Analytics

blog_post_2017_V3-FEATURED.jpg

The Importance of Time in Web Design: Part 1

There are many resources exchanged with your website’s visitors, but the one almost always given to you is time.

John Linehan | October 30, 2015

CDN | SERP | Bounce Rate | Load Time