blog

Why Does Web Accessibility Matter?

Web accessibility is about creating websites, tools, and technologies that are usable by all people, regardless of any disabilities. See how HDMZ optimizes our client sites for web accessibility.

Luis Augusto, Digital Solutions Developer | June 28, 2019

Content Consumption | Conversion Optimization | User Experience | Website Optimization

The Growing Importance of Cross-Channel Attribution

As the world becomes more mobile first, understanding cross-channel attribution is increasingly important. Learn more about what cross-channel attribution is and how it works.

Kelsie Travers | April 2, 2018

Google AdWords | Attribution | Conversion Optimization | Google Analytics

Landing Pages That Convert: Conversion Optimization Best Practices

You are using custom landing pages for your inbound marketing campaigns, right? Your PPC traffic is not being sent to standard website pages (let alone your homepage) — is it?

Digital Marketing | March 1, 2017

Landing Pages | Best Practices | Conversion Optimization

The Importance of Time in Web Design: Part 2

One of the most direct outcomes of better site speed is increasing your user’s average time on site.

John Linehan | November 17, 2015

Engagement | Content Generation | Conversion Optimization | SEO | Mobile