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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Our latest posts

Google’s 2018 Top Quarter 2 Updates

Google’s top updates for the quarter include integration of Optimize and AdWords, Airbnb’s Tag Manager case study and anomaly detection in Google Analytics.

Kelsie Travers | July 2, 2018

Google Ads | Google Analytics | Google Tag Manager

The Growing Importance of Cross-Channel Attribution

As the world becomes more mobile first, understanding cross-channel attribution is increasingly important. Learn more about what cross-channel attribution is and how it works.

Kelsie Travers | April 2, 2018

Google AdWords | Attribution | Conversion Optimization | Google Analytics

What To Know About Your Site’s Direct Traffic

Direct traffic is a commonly misunderstood traffic source. Learn where Direct traffic comes from and how to correct traffic source information to minimize Direct traffic visits.

Kelsie Travers | February 28, 2018

Direct Traffic | Google Analytics | Organic Traffic | Website Analytics

Elevate Your Website Performance Data Analysis Reports

HDMZ uses the best-in-class Google data reporting platform to integrate cross-platform website and advertising engagement metrics. See why we’ve upgraded!

Christine Bennett | November 1, 2017

Google Analytics | Metrics | Traffic Intelligence Reports | Website Analytics

The Importance of Digital Marketing Goals and KPIs

What is the key to digital marketing success? Measuring outcomes that connect customer behavior to the bottom line of the company.

Digital Marketing | April 3, 2017

UTM Codes: What They Are, Why They are Important and How to Implement Them

Ever sent out an email blast and wondered how effectively the campaign was driving traffic to your website? You did append UTM tags to the links in the email, didn’t you? If not, Google Analytics reports will not contain the data you need to measure campaign performance.

Digital Marketing | August 1, 2016

Google Analytics | UTM Codes | UTM Tags

The Significance Behind the Bounce Rate Metric in Google Analytics

Of all the baseline metrics you’ll encounter in your Google Analytics reports, bounce rate is the most important. It’s a gateway metric that provides unique insights for improving site engagement.

Digital Marketing Team | March 25, 2016

Bounce Rate | Google Analytics | Website Analytics