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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Our latest posts

A Few Digital Marketing Predictions for 2024

Explore our favorite 2024 predictions for digital marketing, with insights into privacy-safe audience targeting, breakthroughs in measurement, and emerging trends in cTV and brand-safe content.

AI

What To Know About Your Site’s Direct Traffic

Direct traffic is a commonly misunderstood traffic source. Learn where Direct traffic comes from and how to correct traffic source information to minimize Direct traffic visits.

Direct Traffic

Elevate Your Website Performance Data Analysis Reports

HDMZ uses the best-in-class Google data reporting platform to integrate cross-platform website and advertising engagement metrics. See why we’ve upgraded!

Google Analytics

The Significance Behind the Bounce Rate Metric in Google Analytics

Of all the baseline metrics you’ll encounter in your Google Analytics reports, bounce rate is the most important. It’s a gateway metric that provides unique insights for improving site engagement.

Bounce Rate