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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Our latest posts

Google Announces Page Experience as Future Ranking Signal

Google has announced a new SEO ranking signal, called Page Experience. Read on for the highlights, rollout timeline, and key tools to maximize site optimization now.

Algorithm

5 Ways to Boost SEO with Expert Content

Health and medical websites can improve search engine visibility by adding content written by experts, to increase expertise, authority, and trustworthy signals for domain SEO.

Engagement

Big Picture SEO Changes for Healthcare and Life Science

HDMZ outlines how recent SEO shifts and Google Core Updates affect health and life science web content.

Google

Google’s Ad-hoc Document Retrieval and Neural Matching

Google uses neural matching for 30% of queries, which links concepts and intent to queries and search results. Learn what’s new and how you can adapt.

Google

SEO Trends to Watch In 2019

2018 marked the emergence of several new SEO updates whose influence will have key effects into the new year. Mark your calendars for a review of your current SEO practices and website assets to prepare for a strong start in 2019.

Google

Google Broadens Mobile-First Indexing

Read up on Google’s latest announcement about the expansion of its mobile-first indexing initiative.

Google

5 Recent Google Updates You Can’t Miss

HDMZ’s Digital Marketing team brings you 5 of the most recent updates from Google, including hidden content indexing, breadcrumbs, SEO, geotargeting, and Google Posts!

Google

Expandable Tab Content Will Be Given Full SEO Weight in Google’s Mobile-First Index

Google has always crawled websites to deliver SERPs (search engine result pages), with the goal of efficiently delivering the most relevant, exceptional results to the majority of its users.

Algorithm

Google Answer Boxes: A Great Way to Boost Organic Traffic

When a search query looks like a question, Google increasingly displays a featured snippet, also known as an Answer Box, in the SERPs. Having your site’s content featured in these Answer Boxes is a great way to boost organic (SEO) traffic!

Organic Traffic

Google Experiments With Mobile-First Indexing

On November 4, 2016, Google announced it had started “experiments to make our index mobile-first.” Their “algorithms will eventually primarily use the mobile version of a site’s content to rank pages.”

Google