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Google’s Passage Ranking is Live: What to Watch For

Google has released its passage-based ranking algorithms to the wild in the US for English language searches. Read on for how this new ranking methodology works and what to watch for.

Christine Bennett, Digital Marketing Director | March 1, 2021

Algorithm | Google | SEO | SERPs

Google Announces Page Experience as Future Ranking Signal

Google has announced a new SEO ranking signal, called Page Experience. Read on for the highlights, rollout timeline, and key tools to maximize site optimization now.

Christine Bennett, Digital Marketing | June 1, 2020

Algorithm | Google | SEO

5 Ways to Boost SEO with Expert Content

Health and medical websites can improve search engine visibility by adding content written by experts, to increase expertise, authority, and trustworthy signals for domain SEO.

Christine Bennett | September 3, 2019

Engagement | Public Relations | Google | SEO

Big Picture SEO Changes for Healthcare and Life Science

HDMZ outlines how recent SEO shifts and Google Core Updates affect health and life science web content.

Christine Bennett, Digital Marketing Director | August 1, 2019

Google | SEO | Website Optimization

Google’s Ad-hoc Document Retrieval and Neural Matching

Google uses neural matching for 30% of queries, which links concepts and intent to queries and search results. Learn what’s new and how you can adapt.

Christine Bennett | May 1, 2019

Google | SEO

SEO Trends to Watch In 2019

2018 marked the emergence of several new SEO updates whose influence will have key effects into the new year. Mark your calendars for a review of your current SEO practices and website assets to prepare for a strong start in 2019.

Valerie Lentz | December 18, 2018

Google | SEO | Voice Search | GDPR | Website Optimization

Google Broadens Mobile-First Indexing

Read up on Google’s latest announcement about the expansion of its mobile-first indexing initiative.

Christine Bennett | April 16, 2018

Google | SEO | Mobile

5 Recent Google Updates You Can’t Miss

HDMZ’s Digital Marketing team brings you 5 of the most recent updates from Google, including hidden content indexing, breadcrumbs, SEO, geotargeting, and Google Posts!

Digital Marketing | August 14, 2017

Google | Mobile Friendly | SEO | Geotargeting

Expandable Tab Content Will Be Given Full SEO Weight in Google’s Mobile-First Index

Google has always crawled websites to deliver SERPs (search engine result pages), with the goal of efficiently delivering the most relevant, exceptional results to the majority of its users.

Digital Marketing | August 1, 2017

Algorithm | Google | Mobile Friendly | Mobile-First Index | SEO | SERPs

Google Answer Boxes: A Great Way to Boost Organic Traffic

When a search query looks like a question, Google increasingly displays a featured snippet, also known as an Answer Box, in the SERPs. Having your site’s content featured in these Answer Boxes is a great way to boost organic (SEO) traffic!

Digital Marketing | January 3, 2017

Organic Traffic | Google | SEO | SERPs