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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Our latest posts

SEO Trends to Watch In 2019

2018 marked the emergence of several new SEO updates whose influence will have key effects into the new year. Mark your calendars for a review of your current SEO practices and website assets to prepare for a strong start in 2019.

Google

Google Broadens Mobile-First Indexing

Read up on Google’s latest announcement about the expansion of its mobile-first indexing initiative.

Google

5 Recent Google Updates You Can’t Miss

HDMZ’s Digital Marketing team brings you 5 of the most recent updates from Google, including hidden content indexing, breadcrumbs, SEO, geotargeting, and Google Posts!

Google

Expandable Tab Content Will Be Given Full SEO Weight in Google’s Mobile-First Index

Google has always crawled websites to deliver SERPs (search engine result pages), with the goal of efficiently delivering the most relevant, exceptional results to the majority of its users.

Algorithm

Google Answer Boxes: A Great Way to Boost Organic Traffic

When a search query looks like a question, Google increasingly displays a featured snippet, also known as an Answer Box, in the SERPs. Having your site’s content featured in these Answer Boxes is a great way to boost organic (SEO) traffic!

Organic Traffic

Google Experiments With Mobile-First Indexing

On November 4, 2016, Google announced it had started “experiments to make our index mobile-first.” Their “algorithms will eventually primarily use the mobile version of a site’s content to rank pages.”

Google

HDMZ Now a Premier Google Partner

HDMZ has recently earned the distinction of being a Premier Google Partner, in recognition of reaching certification and AdWords performance milestones.

Digital Marketing

Google Announces RankBrain Takeover

Google has announced that its AI, machine-learning algorithm RankBrain is now handling all organic search queries. Find out how this affects your SEO efforts!

Organic Traffic

4 Quick Ways to Optimize Your Inbound Traffic

Anytime is a good time to perform an SEO audit on your website. Review these quick fixes and optimize your inbound traffic for maximum engagement.

Google

4 Ways to Make Sure Your Site is Mobile-Friendly

Is your site mobile-friendly? Earlier this year, a long-anticipated change to Google’s search algorithms made a “significant impact” on all mobile searches in every language worldwide. Websites with mobile-friendly architecture and design are rewarded as being of “higher quality”, resulting in improved search engine rankings on mobile devices.

Google