blog

Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Our latest posts

How HDMZ Uses Twitter’s B2B Strategy for Life Science Thought Leadership

We believe Twitter can contribute meaningfully to a B2B strategy. Read our five favorite strategies for making the most from this unique platform.

Christine Bennett | March 29, 2019

HDMZ | Social Media | Twitter

Best Practices for B2B Content Marketing Strategy

Content marketing reaches your target audience with the right information at the right time. This means not only showing what you can do, but who you are to your audience.

Valerie Lentz | December 3, 2018

Content Marketing | SEO | Social Media

Does Social Media Affect Google Organic Search (SEO) Rankings?

How does social media affect Google’s Organic Search Engine Rankings (SEO)? We’ve gathered the latest answers -- learn why you need to make social part of your content marketing plan!

Digital Marketing | July 5, 2016

SEO | Social Media

Spring time = launch time!

With FDA and EMA reviews and decisions pending for many of our clients we are working on global launch strategies to support commercial and corporate teams as they gear up for product approval across multiple countries.

Barbara Lavery | April 3, 2012

Communication Plan | Biotech | Pharma | Social Media | Website Development

Content is King, Seen and Unseen

For all of the innovative and interesting things a website can do, for all the ways it can help you focus and refine your business practices, manage your assets, or connect you to your team, the core of any site is always the content

Craig Smith | October 21, 2010

Regulatory | Meta Data | Facebook | Social Media

Do You Know What You're Sharing? The FDA Does.

On July 29, 2010, the FDA issued a warning letter to Novartis stating that content shared through Facebook and ShareThis functionality.

HDMZ Staff | August 12, 2010

FDA | Regulatory | Facebook | Social Media

What Can the Old Spice Guy do for Biotech?

One of the most successful social media campaigns to date has just made its run – and Old Spice is suddenly hip again. Those hilarious Old Spice Guy YouTube videos, corresponding Tweets, and 183 personal video responses posted posted on YouTube in a span of three days have vigorously turned the brand around.

HDMZ Staff | August 5, 2010

Social Media | YouTube