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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Our latest posts

Google Broadens Mobile-First Indexing

Read up on Google’s latest announcement about the expansion of its mobile-first indexing initiative.

Google

Building Blockers: Don’t Sweat Apple’s Ad Blockers

There has been a lot of talk in the media recently regarding Ad Blockers on Apple platforms.

Ad Blockers

The Importance of Time in Web Design: Part 2

One of the most direct outcomes of better site speed is increasing your user’s average time on site.

Engagement

4 Ways to Make Sure Your Site is Mobile-Friendly

Is your site mobile-friendly? Earlier this year, a long-anticipated change to Google’s search algorithms made a “significant impact” on all mobile searches in every language worldwide. Websites with mobile-friendly architecture and design are rewarded as being of “higher quality”, resulting in improved search engine rankings on mobile devices.

Google

Are you ready for the mobile web?

Global Industry Analysts released a report in 2010 that projects there will be 2.1 billion mobile web users by 2015. Advertisers are taking this trend seriously – Gartner expects spending on mobile advertising to reach US$7.5 billion in 2012.

Branding

Mobilize your marketing

Smartphones are quickly becoming a way of life for medical professionals. An ongoing Knowledge Networks survey showed that in 2010 62% of specialists and 55% of primary care physicians own a smart phone, with 85% to 90% using them to access the Internet or email.

Marketing

The Future is Now – Is a Mobile Strategy Part of Your New Year's Resolution?

This Christmas, my daughter and I were pleasantly surprised to see that Santa was thinking ahead and left a shiny new Xbox Kinect under the tree. I had read a little bit about this new entry into the gaming market but had no real first-hand experience with its performance. Unlike my Father, who was not very interested in the Atari 2600 that Santa brought when I was 11, I immediately chose to forgo all other

Applications

An iPad a Day...

When Apple launched the iPad this past April much speculation circulated about its use in the healthcare space. Just two months later we are seeing the first wave of iPads deployed to the field with a hospital in California sending 100 to healthcare workers, and by Otsuka Pharma who doled out 1,300 for their reps to assist in marketing activities.

Health Tracking