from bench to breakthrough
Elevating laboratory equipment &
supply companies
Strong brands stand apart
The cutting edge of the life sciences is often defined by new technology and instrumentation, along with the supplies and reagents that support them. Currently, longtime leaders in the field often find themselves coming up against audience perceptions of commoditization, even as the technology advances by leaps and bounds, which creates unique challenges for amplifying a company’s brand and voice.
Compelling campaigns speak with authority
This competitive market requires content and messaging that authentically speaks to real scientific challenges and well-differentiated solutions. Product launches thrive on omnichannel tactics to target, educate, and captivate relevant audiences. Diverse product portfolios demand user-friendly digital infrastructures that facilitate frictionless customer journeys. Long sales cycles depend on an enabled sales team equipped with dynamic marketing tools that communicate expertise with complex scientific technologies, such as next-generation sequencing, liquid chromatography-tandem mass spectrometry, bioproduction components, and many others.
At HDMZ, we’ve developed a deep understanding of these challenges through a combination of market segment expertise and real-world experience in life science research to provide our partners with the solutions they need to overcome them.
What we do well
How HDMZ helps companies in the world of instruments, tools & reagents
Branding
- Development of an authentic brand and a strategic approach to communicate with every audience
Media & digital marketing
- Strategic use of paid search and social ads (e.g., Google, LinkedIn) and trade media ads to increase awareness and drive customer interaction
Creative services
- Compelling and dynamic creative that distinguishes your mission, and brings your technology to life
Content creation
- Content that demonstrates industry expertise, and showcases key information
- Dynamic website copy that speaks to a variety of target audiences, including clinicians and patients
- Case studies to illustrate real-world relevance of your diagnostics
Public relations
- Strategic identification and pursuit of critical trade and mainstream media to communicate key data and other significant aspects of your brand
- Major industry awards and participation in high-profile industry events
Website design & development
- A scalable, dynamic website that aligns with your mission and evolving strategic direction, and consistently showcases your company’s personality
- User experience design that accommodates a variety of user journeys for multiple distinct audiences (e.g., clinicians, lab directors, patients, investors)
