bringing people together
Creating connections for scientific innovation and human health
Bridging the communications gap
There are now more professional resources than ever to choose from for industry newcomers and specialists alike. Asonline networking, learning, and career support groups, as well as multiple industry organizations compete for a share of voice, it’s critical for an industry association to stand out as a leader. With generational gaps in expectations and the shifting needs of professionals at different points in their careers, reaching and engaging members across your industry audience becomes a challenging endeavor.
Amplifying credentials and credibility
Attracting professionals across varied career levels means distinguishing your association with owned expertise and tangible benefits for members. A powerful brand identity and dynamic campaign creative help you stand out and communicate your unique story. To make an impact on new and returning members alike, confident messaging and authoritative storytelling showcases the value your organization embodies for its members, and makes your audience feel welcome in your association. And robust earned media presence can demonstrate your leadership in the industry.
At HDMZ, we build on practical marketing experience and life-science expertise to help you overcome your challenges and amplify your organization’s voice.
What we do well
How HDMZ helps companies in the world of molecular & clinical diagnostics
Branding
- Development of an authentic brand and a strategic approach to communicate with every audience
Media & digital marketing
- Strategic use of paid search and social ads (e.g., Google, LinkedIn) and trade media ads to increase awareness and drive customer interaction
Creative services
- Compelling and dynamic creative that distinguishes your mission, and brings your technology to life
Content creation
- Content that demonstrates industry expertise, and showcases key information
- Dynamic website copy that speaks to a variety of target audiences, including clinicians and patients
- Case studies to illustrate real-world relevance of your diagnostics
Public relations
- Strategic identification and pursuit of critical trade and mainstream media to communicate key data and other significant aspects of your brand
- Major industry awards and participation in high-profile industry events
Website design & development
- A scalable, dynamic website that aligns with your mission and evolving strategic direction, and consistently showcases your company’s personality
- User experience design that accommodates a variety of user journeys for multiple distinct audiences (e.g., clinicians, lab directors, patients, investors)
