The Art Director is responsible for creating visual concepts in response to clients’ briefs and relaying them to the Creative Director. This work involves all media platforms, including
- Digital communications, websites, mobile apps and emails
- Marketing materials
- Press and print advertising
- Animation and video
- Logos and branding
The Art Director needs to be a natural visual thinker, ready to expand on their skills and learn from senior art directors, in order to flourish. Often working with a copywriter to develop ideas and concepts, the job demands the confidence to creatively assert ideas and the passion to sell ideas to peers and clients. Pro-active in approach, and with a genuine understanding of the visual medium, the role is very ‘hands-on’ and often busy.