Digital Art Director
The Digital Art Director is responsible for creating visual concepts in response to clients’ briefs and relaying them to the Creative Director. Responsible for utilizing the latest web development standards to create projects that function across a wide variety of platforms and browsers. This work involves all media platforms, including:
- Digital communications, websites, mobile apps and emails
- Marketing materials
- Press and print advertising
- Animation and video
- Logos and branding
The Digital Art Director needs to be a natural visual thinker, ready to expand on their skills and learn from senior art directors, in order to flourish. Often working with a copywriter to develop ideas and concepts, the job demands the confidence to creatively assert ideas and the passion to sell ideas to peers and clients. Proactive in approach, and with a genuine understanding of the visual medium, the role is very ‘hands-on’ and often busy.