Partners in innovation
Bringing a voice to clinical research and manufacturing organizations
Complex Industries Require Confident Brands
The evolving landscape of clinical trials presents unique logistical and organizational challenges for contract research and manufacturing,and as requirements for drug development and clinical trials grow ever more complex, contract research organizations (CROs), contract manufacturing organizations (CMOs), and contract development and manufacturing organizations (CDMOs) must clearly communicate their trustworthiness/competence as a partner.
Establish Expertise, Gain Trust
Gaining researchers’ confidence as partners in their clinical trials means demonstrating extensive knowledge of regulations, protocols, scientific advances, and new technology through expert content across a broad cross-section of therapeutic areas and research stages. Driving meaningful leads takes strategic multi-channel campaigns tailored to targeted audiences. Showcasing solutions and competencies calls for a dynamic, easy-to-navigate website that expresses a consistent and compelling brand identity.
At HDMZ, we understand the obstacles you face, and provide strategies to overcome them. Driven by a passion for life science communication, we support you with an integrated approach to make sure your message is heard.
What we do well
How HDMZ helps companies in the world of molecular & clinical diagnostics
Branding
- Development of an authentic brand and a strategic approach to communicate with every audience
Media & digital marketing
- Strategic use of paid search and social ads (e.g., Google, LinkedIn) and trade media ads to increase awareness and drive customer interaction
Creative services
- Compelling and dynamic creative that distinguishes your mission, and brings your technology to life
Content creation
- Content that demonstrates industry expertise, and showcases key information
- Dynamic website copy that speaks to a variety of target audiences, including clinicians and patients
- Case studies to illustrate real-world relevance of your diagnostics
Public relations
- Strategic identification and pursuit of critical trade and mainstream media to communicate key data and other significant aspects of your brand
- Major industry awards and participation in high-profile industry events
Website design & development
- A scalable, dynamic website that aligns with your mission and evolving strategic direction, and consistently showcases your company’s personality
- User experience design that accommodates a variety of user journeys for multiple distinct audiences (e.g., clinicians, lab directors, patients, investors)
