empowering healthcare technology
Helping bring access to life changing innovations in health tech
Giving the future of healthcare a voice today
Technological advances and new discoveries in human health are pushing the boundaries of what is possible with medical device technology. At the same time, highly specific and rigorous regulatory structures and the challenge of persuading care providers to adopt new standards of care present hurdles for successfully bringing a medical device to market. In this environment, it becomes critical to effectively communicate your product’s life-changing potential to both physicians and patients.
Unraveling the complexities of healthcare technology
Clear, industry-informed messaging is key to explaining the complexities and the unique value of your device. Strategic marketing allows you to target and reach critical audiences across a variety of potential stakeholders, while striking creative design helps you stand out from the crowd. And building a presence in key media placements not only establishes visibility for your device, but also understanding and trust in your expertise.
At HDMZ, we understand the obstacles you face, and provide strategies to overcome them. Driven by a passion for life science communication, we support you with an integrated approach to make sure your message is heard.
What we do well
How HDMZ helps companies in the world of molecular & clinical diagnostics
Branding
- Development of an authentic brand and a strategic approach to communicate with every audience
Media & digital marketing
- Strategic use of paid search and social ads (e.g., Google, LinkedIn) and trade media ads to increase awareness and drive customer interaction
Creative services
- Compelling and dynamic creative that distinguishes your mission, and brings your technology to life
Content creation
- Content that demonstrates industry expertise, and showcases key information
- Dynamic website copy that speaks to a variety of target audiences, including clinicians and patients
- Case studies to illustrate real-world relevance of your diagnostics
Public relations
- Strategic identification and pursuit of critical trade and mainstream media to communicate key data and other significant aspects of your brand
- Major industry awards and participation in high-profile industry events
Website design & development
- A scalable, dynamic website that aligns with your mission and evolving strategic direction, and consistently showcases your company’s personality
- User experience design that accommodates a variety of user journeys for multiple distinct audiences (e.g., clinicians, lab directors, patients, investors)
