Improving dermatology outcomes through gene expression profiling

Castle Biosciences is focused on transforming disease management through molecular tests that provide clinically actionable information to clinicians and patients. The company’s portfolio of dermatologic tests use the gene expression profile of a patient’s tumor to provide a personalized assessment of risk that guides treatment decisions and helps improve outcomes. Castle engaged HDMZ to develop a revived brand identity for their dermatologic tests. The brand was then used as the foundation of a new and improved website and brought to life through an omni-channel media and digital marketing plan targeted to clinicians and patients across paid, earned, social, and organic channels. HDMZ also developed a new booth design to introduce Castle’s dermatologic portfolio at the American Academy of Dermatology conference.


Project components

Branding Creative Media Digital Marketing Messaging Development Website Development
Three laptop screens are arranged to display the new Castle homepage, and two focus areas.
A model cell phone is shown with several web publications, dynamically arranged to showcase various Castle ad placements.
A female doctor smiles while talking to a patient.
A group of various Castle product ads are arranged in dynamic rows across a white background.
A group of custom icons HDMZ created for the Castle website.

Engaging Conference Presence