Oncomine Solutions by Thermo Fisher Scientific is one of the world’s premiere next-generation sequencing-based oncology solutions. Their marketing team partnered with HDMZ to support the much-anticipated launch of their Oncomine Dx Express test, the first CE IVD personalized cancer test to ever be realized as a diagnostic assay. HDMZ developed campaign creative, branding, messaging, and dynamic advertising collateral that brought the speed, simplicity, and power of the test to life. The final product — a deep, cohesive campaign that was consistent, well-tested, and well-received.
Thermo Fisher Scientific
Connecting patients everywhere to precision oncology
About the project
