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A Pint of Inspiration: Guinness Marketing Tactics for Life Science Brands

We discuss insights from the Guinness marketing playbook and their parallels for life science brands. Explore the power of repetition, relatable narratives, and diverse media channels, all gleaned from Guinness's iconic campaigns. From 'Guinness is Good for You' to their more recent 'welcome back' ad, learn valuable lessons for crafting authentic, effective brand messaging in the life sciences industry.

Madison Bondy | March 15, 2024

Content Strategy | Digital Marketing | Branding | Life Sciences | Paid Media | Market Research

Thinking big for small sites: How to future-proof your first website

Our experts provide insights on how to design websites that are visually engaging, exhibit cohesive brand identity, and can accommodate scalability.

Paige Winters | February 15, 2024

Branding | Creative Development | Digital Solutions | Redesigned Website | Responsive Design | User Experience | Web Design

Why It’s Important To Live Your Brand’s Purpose, Every Day

Given the challenges of the past year, fostering a stronger sense of purpose has become increasingly important for everyone. See HDMZ's take on how that includes the way brands contribute to the greater good.

Katie Richardson | January 05, 2021

Branding | Corporate Communications | Public Relations

Media and Digital Predictions for 2018

Learn what changes and developments are happening in marketing in 2018 including a step into voice control and AI, the expansion of walled gardens and more.

Kelsie Travers | February 01, 2018

Branding | AI | ROI | OTT | Walled Gardens

Strong Brands Help Retain Top Talent

Of the many challenges facing companies during a recession, employee retention isn’t always at the top of the list. Maintaining morale during times of cost cuts, furloughs and layoffs often takes priority — especially amidst so much uncertainty, when most people aren’t actively looking to switch careers.

Dillon Allie | December 01, 2010

Branding | Business