about

Take a bunch of programmers, designers, developers, scientists, writers, journalists, strategists, artists, dreamers and process junkies and throw them all together in one place (well, two places—Chicago and San Francisco) and out comes HDMZ. Together, we provide healthcare and science brands with an integrated approach to solving complex communications challenges.

Working with large established corporations and start-ups alike, HDMZ knows businesses need more than just a press release, a website or an ad campaign. Today's marketer is looking for a partner that can help them deliver an immersive brand experience through the most effective combination of content, outreach, channels and platforms, and that's what we do best.

The 5-Eyes

Our passion is process-driven

Uncovering valuable data about your customers starts with knowing who to talk to and what to ask.

This is the "ah-ha" moment–the singular great observation that turns ordinary information into powerful ideas.

It's the insight-driven narrative that hits a nerve with your audience and inspires action.

Reaching your audience takes delivering the right message, in the right form, at the right time.

Whether it's revenue, leads, conversations, coverage or conversions, it's important to keep score. The right data drives the next big idea.

Leadership

For more than 25 years, Daniel has been working to uncover insights that lead to more meaningful engagement—with customers, partners, investors, patients and caregivers. As brand strategist, creative director and marketing communications consultant, he has been active in nearly all facets of corporate and product marketing for global Fortune 100 companies, mid-sized companies and startups alike. 
 
Daniel started his career as a copywriter and creative director, so it’s no surprise he is passionate about the power of storytelling to move and motivate people. As HDMZ president and CEO, Daniel remains focused on expanding the agency’s footprint and capabilities to meet clients’ growing needs to communicate thoughtfully with multiple audiences across numerous channels in more measureable ways.
 
In 2014, Daniel oversaw the agency’s acquisition of Zoomedia, which resulted in the formation of HDMZ, the first fully integrated marketing communications agency solely focused on life sciences.
 
Daniel received his BA from the University of Illinois and Columbia College and attended the Institute for Advanced Advertising Studies through Northwestern University. He currently serves on the Board of Directors for Confrad International and is a former CopyChaser for B2B Marketing, as well as the former President of the Chicago Chapter of the Business Marketing Association.
 
Daniel resides in Chicago and travels frequently to the Bay Area where HDMZ has an office in San Francisco.

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Rebecca relentlessly dismantles operational inefficiencies and obstacles to ensure rapid and quality execution of projects that are often otherwise impossible. Her focus is not only short-term operational success and inspiring the best from the HDMZ team, but also many long-term client collaborations that transform marketing productivity and competitiveness. Rebecca previously led partnership ventures in the life sciences and corporate marketing operations at large banks. She received her B.A. in accounting from Bethel University.

Rebecca calls the Bay Area home. In her spare time, she is her daughter's number one fan and helps out at the deli that she and her husband own in Burlingame. 

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Dillon joined HDMZ in 2005 and currently serves as Senior Vice President and member of the executive team. With more than 18 years of business-to-business marketing experience in banking and finance, life sciences, and technology, Dillon brings deep expertise and a broad perspective to the agency. In addition to leading the HDMZ client services team, he works closely with clients like Beckman Coulter, Medidata, Thermo Fisher Scientific and ICON to shape corporate brand and communications strategies, launch new products and services, and develop multi-channel marcom campaigns.

Prior to HDMZ, Dillon managed marketing strategy and competitive intelligence for a division of First National Nebraska, Inc., a $20 billion financial institution. Dillon received his B.A. from the University of Notre Dame and an M.B.A. from the University of Chicago Booth School of Business.

Dillon lives in downtown Chicago with his wife and two children. If he wasn't working at HDMZ, he'd likely be a school teacher and coaching youth basketball.

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Hooshna is a trusted marketing professional with specific expertise and interest in healthcare and life science marketing. Prior to HDMZ, Hooshna held positions at three agencies in New York City where clients included Pfizer, The Robert Wood Johnson Foundation, GlaxoSmithKline, Brookhaven National Laboratories, Unilever, The American Board of Medical Specialties and Fujirebio Diagnostics, to name a few. At HDMZ, Hooshna guides accounts through a strategic and consultative approach to brand marketing. She has a particular interest in technology, digital communications and social engagement and is an active member of the social media community in Chicago. Hooshna graduated with a B.A. from New York University and is a Certified Professional Coder (American Academy of Professional Coders).

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Katie merges an extensive background in life science and healthcare media planning to create customer-focused, innovative campaigns across print and digital channels. She received her B.S. from the University of Illinois, Urbana-Champaign, and an Integrated Marketing Communications Certificate from the American Association of Advertising Agencies and The University of Illinois.

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Seth is an advertising and digital industry veteran with more than 17 years of experience. He is equally versed in visual design and development best practices. His deep experience mixes a traditional graphic design sensibility with digitally focused interface design and user experiences that connect with end-users. He has helped lead HDMZ clients through the constantly evolving digital touch-points required to stay connected to their audiences. Since joining in 2001, Seth has helped transform HDMZ into a digital agency. Prior to HDMZ, Seth worked at Tribal Worldwide and DaVinci Software. He earned his BA from Millikin University and studied Art and Technology at the Art Institute of Chicago.

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Since 2004, Mike has specialized in turning insights into inspiration at HDMZ. Collaboration is key in his creative process that works to bridge the gap between strategic thinking and conceptual development. Mike earned a Bachelor’s in Marketing/Management, and a Master’s in Integrated Marketing Communications at the University of South Carolina. He is also a recipient of the IMC certificate from the American Association of Advertising Agencies and the University of Illinois. Mike's work at HDMZ has been regularly recognized at regional and national industry award competitions, including the BMA and DxMA.

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John started in media planning at Abelson-Taylor, a pharmaceutical ad agency, in the early days of the print-to-digital shift. He then joined the American Medical Association’s ad sales team for specialized medical journals and websites. At HDMZ, he and his team work directly with our media partners to build novel opportunities and innovative ways to measure and optimize campaigns. John is Google Ad certified and graduated from Indiana University with a B.A. in communication and culture.

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Justin is constantly thinking outside the box and inside the screen. That means creating cross-platform, responsive websites and web applications that go beyond the status quo, bringing high visibility and high traffic to HDMZ clients worldwide. Before finding his niche in the life sciences, Justin started building websites and coding applications in the United States Air Force, then later at EarthLink. Justin brings more than 20 years of web development experience to the HDMZ team, and is currently spearheading the creation of a new Life Science CMS suite of applications.

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As Director of Digital Marketing, Christine marries 10 years of digital marketing, content strategy, data analytics and digital project management experience with 9 years of life science industry knowledge to spearhead ever-evolving best practices, audience-based content marketing, impactful digital solutions, and innovative KPI measurement. She is fiercely dedicated to transparency and accountability, and elevates both internal and external teams with thoughtful education through data clarity. While managing HDMZ's Google Partner status, Christine personally maintains current certifications with Demandbase (Account Based Marketing: ABM Foundations), Google Ads (Specialist: Mobile, Search, Display, Video, Shopping, Mobile Sites), Google Analytics, and Hubspot Inbound Marketing, as well as being named a Microsoft Bing Ads Accredited Professional. As HDMZ's resident beekeeper, Christine applies her love of systems ecology (B.A., Environmental Studies) to excite and educate clients and colleagues alike. Watch out... she's learning JavaScript and she's been known to spontaneously share fresh, raw honey with the team!

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John draws upon his deep scientific expertise, both inside and outside the lab, to tell compelling stories about science in a manner that reaches both very niche audiences and the broader public. He has led strategy, corporate communications, and content development for major life science companies with both domestic and global presences. Additionally, he works with leading industry experts and journalists, and has successfully placed stories in The Atlantic, the Associated Press, The Wall Street Journal, The Washington Post, as well as many trade publications. He earned his B.S. in Molecular & Cellular Biology from the University of Illinois and M.S. in Medicine at Chonbuk National University.

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Jaro has worked at HDMZ since 2013. During that time she has become a leading digital professional, with a very broad knowledge of digital implementation, technology and project management. She strives to provide clients with the peace of mind that there is a team behind them as committed to their brand as they are. And she helps to ensure that this dedication enables critical digital connections with their intended audiences. She earned her undergraduate degree from the University of Vermont and also attended St. John’s University School of Law.

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As the resident jack-of-all-trades, David embodies versatility and flexibility in a wide variety of creative and operational capabilities. In his 20 years of working in the advertising industry, David gained extensive experience in print production, design, art direction, product photography, videography and IT support. His expertise in each of these fields keeps the HDMZ team nimble and dynamic. David received his B.A. in graphic design with a minor in art history and photography at Boston University.

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Joe brings more than two decades of experience in the life sciences to HDMZ, including 17 years in peer-reviewed biological research. As a researcher in the fields of x-ray crystallography, pathogenic genetics, molecular biology, biophysics and immunology, Joe learned the ins and outs of daily laboratory procedures, pioneered new research methodologies and remained on the edge of scientific innovation. He uses his experience to help connect brands to the right audiences in authentic and compelling ways. He earned his B.S. in biology from Northeastern Illinois University, and an M.S. in plant biology from Northwestern University.

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Affiliations

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As an equity partner of Confrad International—a network of independent marketing communications agencies in Europe, Asia and North America—HDMZ is a part of a strong alliance dedicated to helping clients develop, launch and sustain highly successful international marketing campaigns.

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HDMZ is a member of the American Association of Advertising Agencies (AAAA). The 4A’s was established to promote, advance and defend the interests of its member agencies, their employees and the industry at large. After 100 years 4A’s continues to support the evolving needs of the advertising community; helping empower members to deliver insightful creativity that drives commerce and influences culture.
 

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As a Google Partner, HDMZ has demonstrated our commitment to excellence. Our Digital Marketing team is certified across a variety of platforms and networks, proving our dedication to successful campaigns while staying up-to-date on the ever-changing landscape of Google Analytics, data insights and relevant tools, search engine rankings, social media, Google Ads, and similar advertising platforms.