Instruments, Tools & Reagents

from bench to breakthrough

Elevating laboratory equipment &
supply companies

Strong brands stand apart

The cutting edge of the life sciences is often defined by new technology and instrumentation, along with the supplies and reagents that support them. Currently, longtime leaders in the field often find themselves coming up against audience perceptions of commoditization, even as the technology advances by leaps and bounds, which creates unique challenges for amplifying a company’s brand and voice.

Compelling campaigns speak with authority

This competitive market requires content and messaging that authentically speaks to real scientific challenges and well-differentiated solutions. Product launches thrive on omnichannel tactics to target, educate, and captivate relevant audiences. Diverse product portfolios demand user-friendly digital infrastructures that facilitate frictionless customer journeys. Long sales cycles depend on an enabled sales team equipped with dynamic marketing tools that communicate expertise with complex scientific technologies, such as next-generation sequencing, liquid chromatography-tandem mass spectrometry, bioproduction components, and many others.

Compelling campaigns speak with authority

At HDMZ, we’ve developed a deep understanding of these challenges through a combination of market segment expertise and real-world experience in life science research to provide our partners with the solutions they need to overcome them.

What we do well

How we empower our partners in the world of life science tools & consumables

Website design & development

Ground-up enterprise website development to support and manage extensive product information catalogs

Engineering of eStores and web portals for complex, technical orders

Trade show support

Design and production of interactive booths

Collateral development and branding

Omnichannel coordination of media, digital marketing, and public relations

Corporate & product branding

Stakeholder interviews, competitive research, and brand platform workshops to establish a strong brand identity

Compelling creative & messaging campaigns that differentiate your brand and bring it to life

Public relations

Strategies that organically earn industry trust and recognition, and accurately and authentically differentiate your organization’s solutions from your competitors'