bringing clarity to clinical diagnostics
Empowering molecular diagnostics companies
Demonstrate innovation to communicate value
Innovations in omic sciences — including next-generation genomics, proteomics, and metabolomics — are driving a revolution in molecular diagnostics that is dramatically accelerating improvements in healthcare outcomes. Yet, as new diagnostic modalities face an uphill battle for adoption against entrenched standards of care, diagnostic innovators are faced with the challenge of creating powerful, demonstrative communications that expertly position their technology within the healthcare landscape.
Amplify your voice through omni-channel messaging
Authentically demonstrating your diagnostic technology’s clinical value to the broad healthcare landscape takes a specific set of marketing and communications skills. Critical details are communicated through creative and scientifically accurate materials for physicians and patients. A comprehensive plan for targeting critical media amplifies your voice and profile, and helps to establish trust in your diagnostic test. Reaching the right stakeholders at the right time requires an understanding of a diverse range of audiences, and the development of messaging that appeals to each of them. And, a flexible, comprehensive website helps facilitate a variety of user journeys, while housing key information for all of your audiences.
At HDMZ, we understand the obstacles you face, and provide strategies to overcome them. With industry expertise and a passion for the life sciences, we’re here to get your story out into the world.
What we do well
How HDMZ helps companies in the world of molecular & clinical diagnostics
Branding
- Development of an authentic brand and a strategic approach to communicate with every audience
Media & digital marketing
- Strategic use of paid search and social ads (e.g., Google, LinkedIn) and trade media ads to increase awareness and drive customer interaction
Creative services
- Compelling and dynamic creative that distinguishes your mission, and brings your technology to life
Content creation
- Content that demonstrates industry expertise, and showcases key information
- Dynamic website copy that speaks to a variety of target audiences, including clinicians and patients
- Case studies to illustrate real-world relevance of your diagnostics
Public relations
- Strategic identification and pursuit of critical trade and mainstream media to communicate key data and other significant aspects of your brand
- Major industry awards and participation in high-profile industry events
Website design & development
- A scalable, dynamic website that aligns with your mission and evolving strategic direction, and consistently showcases your company’s personality
- User experience design that accommodates a variety of user journeys for multiple distinct audiences (e.g., clinicians, lab directors, patients, investors)
