blog

51/49: The Almost-equal Partnership for Long-term Relationships

Think about the healthiest, most mature personal relationships you’ve ever had. What do they have in common? Find out why HDMZ believes in the 51/49 rule for client relationships.

Dillon Allie, SVP Client Services | April 29, 2021

HDMZ | Best Practices

DIY or Hosting with HDMZ?

Your company website deserves optimal hosting conditions, speed, and the highest security standards. Learn why a DIY hosting solution isn’t enough, and what HDMZ’s team offers.

Enrique Conci, SRE/Systems Administrator | March 24, 2021

Digital Solutions | Web Hosting | Web Security

Google’s Passage Ranking is Live: What to Watch For

Google has released its passage-based ranking algorithms to the wild in the US for English language searches. Read on for how this new ranking methodology works and what to watch for.

Christine Bennett, Digital Marketing Director | March 1, 2021

Algorithm | Google | SEO | SERPs

4 Ways to Engage HCPs in 2021

With dramatic shifts in the healthcare ecosystem, marketers have shifted efforts across channels and tactics. Read on for 4 strategies to engage MDs, PAs, and NPs from the latest MM&M eBook, “Engaging the HCP.”

John Pantlind, Media Director | February 1, 2021

Digital Advertising | Content Marketing | Scientific Communication | HCPs

Why It’s Important To Live Your Brand’s Purpose, Every Day

Given the challenges of the past year, fostering a stronger sense of purpose has become increasingly important for everyone. See HDMZ's take on how that includes the way brands contribute to the greater good.

Katie Richardson, Associate Creative Director | January 5, 2021

Branding | Corporate Communications | Public Relations

Content Management is Data Management: Pimcore DXP

Content is king, but website content has become an ever-increasing aggregation for a variety of sources. How can content be managed as a two-way communication? See how Pimcore DXP builds a content infrastructure for a meaningful website management solution.

Craig Smith, Director, Digital Solutions | December 15, 2020

Content Strategy | Content Management System | Website Content

Four Things I Learned From the Rolling Stones

HDMZ's SVP, Dillon Allie, reflects on four lessons from an epic Rolling Stones concert!

Dillon Allie, Senior Vice President | December 8, 2020

Marketing | Business | HDMZ

Top 10 Things to Remember As You Prepare For 2021’s Virtual Conferences & Events

2020 brought a new, urgent need to replace in-person events with virtual conferences and congresses. How can you prepare to make the most of upcoming virtual events? The HDMZ team has compiled our favorite "top ten" list! Read on!

Katie Richardson, Associate Creative Director & Christine Bennett, Digital Marketing Director | November 30, 2020

Marketing | Best Practices | Regulatory | Conferences & Events

Why DXP? 4 Reasons Your CMS Won't Cut it in the Future

Your website will need to be more than a landing page. You'll need to update it, reconfigure and add to it over time. That means you'll need to build the infrastructure of your website for today and tomorrow's needs. Learn why DXP may be the solution that can meet the standards for now and what's to come.

Justin Bane, Digital Solutions Director | September 22, 2020

Applications | Content Management System | Digital Solutions | Redesigned Website | Website Development

From Raw Data to Valuable Insights

How does HDMZ report on campaign performance in a way that helps our clients measure success without overwhelming them? Read on for our big data reporting tips and tricks!

Alexia Walleser, Account Executive & Media/Digital Marketing Extraordinnaire | July 30, 2020

ROI | Big Data | KPIs