During the global coronavirus outbreak, our key priority is to safeguard the health and wellbeing of our employees, partners, clients, community members, and, of course, our family members and friends. In addition to doing our part to flatten the curve, we have also taken the necessary operational measures to guarantee everyone's availability to serve our clients, many of whom are taking a direct and active role in treating the pandemic. Our team remains 100% operational during this time.
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blog

Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Our latest posts

Business as [un]usual

HDMZers are staying committed to our clients and our brand while adapting to the new WFH norm. Read on for what we've learned.

Prepared to Take Action in Unprecedented Times

At HDMZ, we’re working from home in order to help stop the spread of COVID-19. But that doesn’t mean we’ve taken a laissez-faire approach to helping our clients.

Five Tips for Communicating Throughout a Crisis

The current COVID-19 pandemic is a crisis ruled by increased pressures and demands on the healthcare and life sciences industries. Read on for five tips on communicating effectively during these unprecedented times.

5 Paid Search Marketing Principles For Small Audiences

What does a winning strategy look like when an audience pool is small and hard to pin down? Check out the top tricks and tips for lower volume campaigns.

The Importance of a Content-First Approach to Website Development

Content is the most important aspect of your site, but when it's left til the end, your website's timeline, UX, and budget will suffer. Learn why a Content-First Approach is so important.

Content Generation

A Few 2019 Wraps and 2020 Trends to Watch

We've brought together a few of our favorite year-end wrap-ups and some 2020 predictions for digital and life sciences.

FDA

Three Ways To Boost Your Creativity

Creativity isn't just what you're born with, it needs to be nurtured and cultivated. Read our top three ways to boost creativity for some clever ideas to jumpstart your creative juices!

Engagement

The Dark Side of Javascript: Why Security Matters

In this month’s blog, we show how useful Javascript can be, but provide some examples of how it can go terribly wrong in the wrong hands: Cross-Site Request Forgery (CSRF) and Cross-Site Scripting (XSS), and even a little throwback to Myspace!

Web Security

5 Ways to Boost SEO with Expert Content

Health and medical websites can improve search engine visibility by adding content written by experts, to increase expertise, authority, and trustworthy signals for domain SEO.

Engagement

Big Picture SEO Changes for Healthcare and Life Science

HDMZ outlines how recent SEO shifts and Google Core Updates affect health and life science web content.

Google