blog

Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Our latest posts

5 Paid Search Marketing Principles For Small Audiences

What does a winning strategy look like when an audience pool is small and hard to pin down? Check out the top tricks and tips for lower volume campaigns.

The Importance of a Content-First Approach to Website Development

Content is the most important aspect of your site, but when it's left til the end, your website's timeline, UX, and budget will suffer. Learn why a Content-First Approach is so important.

Content Generation

A Few 2019 Wraps and 2020 Trends to Watch

We've brought together a few of our favorite year-end wrap-ups and some 2020 predictions for digital and life sciences.

FDA

Three Ways To Boost Your Creativity

Creativity isn't just what you're born with, it needs to be nurtured and cultivated. Read our top three ways to boost creativity for some clever ideas to jumpstart your creative juices!

Engagement

The Dark Side of Javascript: Why Security Matters

In this month’s blog, we show how useful Javascript can be, but provide some examples of how it can go terribly wrong in the wrong hands: Cross-Site Request Forgery (CSRF) and Cross-Site Scripting (XSS), and even a little throwback to Myspace!

Web Security

5 Ways to Boost SEO with Expert Content

Health and medical websites can improve search engine visibility by adding content written by experts, to increase expertise, authority, and trustworthy signals for domain SEO.

Engagement

Big Picture SEO Changes for Healthcare and Life Science

HDMZ outlines how recent SEO shifts and Google Core Updates affect health and life science web content.

Google

Why Does Web Accessibility Matter?

Web accessibility is about creating websites, tools, and technologies that are usable by all people, regardless of any disabilities. See how HDMZ optimizes our client sites for web accessibility.

Content Consumption

Programmatic Optimization & User Scoring

Learn how you can take your programmatic advertising into the new age of programmatic optimization through user scoring.

Paid Media

An Intern's Perspective: How Storytelling Influences Scientific Marketing

HDMZ attended CPhI 2019 at McCormick Place in Chicago and presented at C&EN’s Pharma Marketing Breakfast about marketing and media relations in the science industry.

Marketing