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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Our latest posts

51/49: The Almost-equal Partnership for Long-term Relationships

Think about the healthiest, most mature personal relationships you’ve ever had. What do they have in common? Find out why HDMZ believes in the 51/49 rule for client relationships.

HDMZ

DIY or Hosting with HDMZ?

Your company website deserves optimal hosting conditions, speed, and the highest security standards. Learn why a DIY hosting solution isn’t enough, and what HDMZ’s team offers.

Digital Solutions

Google’s Passage Ranking is Live: What to Watch For

Google has released its passage-based ranking algorithms to the wild in the US for English language searches. Read on for how this new ranking methodology works and what to watch for.

Algorithm

4 Ways to Engage HCPs in 2021

With dramatic shifts in the healthcare ecosystem, marketers have shifted efforts across channels and tactics. Read on for 4 strategies to engage MDs, PAs, and NPs from the latest MM&M eBook, “Engaging the HCP.”

Digital Advertising

Why It’s Important To Live Your Brand’s Purpose, Every Day

Given the challenges of the past year, fostering a stronger sense of purpose has become increasingly important for everyone. See HDMZ's take on how that includes the way brands contribute to the greater good.

Branding

Content Management is Data Management: Pimcore DXP

Content is king, but website content has become an ever-increasing aggregation for a variety of sources. How can content be managed as a two-way communication? See how Pimcore DXP builds a content infrastructure for a meaningful website management solution.

Content Strategy

Four Things I Learned From the Rolling Stones

HDMZ's SVP, Dillon Allie, reflects on four lessons from an epic Rolling Stones concert!

Marketing

Top 10 Things to Remember As You Prepare For 2021’s Virtual Conferences & Events

2020 brought a new, urgent need to replace in-person events with virtual conferences and congresses. How can you prepare to make the most of upcoming virtual events? The HDMZ team has compiled our favorite "top ten" list! Read on!

Marketing

Why DXP? 4 Reasons Your CMS Won't Cut it in the Future

Your website will need to be more than a landing page. You'll need to update it, reconfigure and add to it over time. That means you'll need to build the infrastructure of your website for today and tomorrow's needs. Learn why DXP may be the solution that can meet the standards for now and what's to come.

Applications

From Raw Data to Valuable Insights

How does HDMZ report on campaign performance in a way that helps our clients measure success without overwhelming them? Read on for our big data reporting tips and tricks!

ROI