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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Our latest posts

Why Does Web Accessibility Matter?

Web accessibility is about creating websites, tools, and technologies that are usable by all people, regardless of any disabilities. See how HDMZ optimizes our client sites for web accessibility.

Content Consumption

Programmatic Optimization & User Scoring

Learn how you can take your programmatic advertising into the new age of programmatic optimization through user scoring.

Paid Media

An Intern's Perspective: How Storytelling Influences Scientific Marketing

HDMZ attended CPhI 2019 at McCormick Place in Chicago and presented at C&EN’s Pharma Marketing Breakfast about marketing and media relations in the science industry.

Marketing

Google’s Ad-hoc Document Retrieval and Neural Matching

Google uses neural matching for 30% of queries, which links concepts and intent to queries and search results. Learn what’s new and how you can adapt.

Google

Blog Post | Smashing Conference

Last week, one of HDMZ’s developer Tyler Kung attended Smashing Conference in San Francisco. The conference presents a variety of speakers covering a wide-range of web-related topics such as front-end development, design and web performance.

HDMZ

How HDMZ Uses Twitter’s B2B Strategy for Life Science Thought Leadership

We believe Twitter can contribute meaningfully to a B2B strategy. Read our five favorite strategies for making the most from this unique platform.

HDMZ

“Not Secure” Browser Warnings Cut Brand Credibility

A new study shows non-secure websites have negative effect on visitor behavior and brand perception. It’s the moment of truth: HTTPS encryption is imperative.

SEO

No-Click Organic Searches are Down: How To Plan for ZERO-Click SERPs

A new study by Rand Fishkin and SparkToro reveal downward trends of no-click Organic searches, and how to plan ahead for strategy and measurement.

SEO

HDMZ’s Keys to Reaching Patient, HCP, and Caregiver Audiences - An Omnichannel Approach

Learn about HDMZ’s cross-departmental approach to reaching all types of audiences in measurable, meaningful ways.

Engagement

SEO Trends to Watch In 2019

2018 marked the emergence of several new SEO updates whose influence will have key effects into the new year. Mark your calendars for a review of your current SEO practices and website assets to prepare for a strong start in 2019.

Google