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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Featured posts

HDMZ’s Keys to Reaching Patient, HCP, and Caregiver Audiences - An Omnichannel Approach

Learn about HDMZ’s cross-departmental approach to reaching all types of audiences in measurable, meaningful ways.

Christine Bennett | January 29, 2019

Engagement | Patient Focus

Our latest posts

The Dark Side of Javascript: Why Security Matters

In this month’s blog, we show how useful Javascript can be, but provide some examples of how it can go terribly wrong in the wrong hands: Cross-Site Request Forgery (CSRF) and Cross-Site Scripting (XSS), and even a little throwback to Myspace!

Christine Bennett, HDMZ Digital Marketing; Neil Bell, University of Maryland | October 1, 2019

Web Security | Website Development

5 Ways to Boost SEO with Expert Content

Health and medical websites can improve search engine visibility by adding content written by experts, to increase expertise, authority, and trustworthy signals for domain SEO.

Christine Bennett | September 3, 2019

Engagement | Public Relations | Google | SEO

Big Picture SEO Changes for Healthcare and Life Science

HDMZ outlines how recent SEO shifts and Google Core Updates affect health and life science web content.

Christine Bennett | August 1, 2019

Google | SEO | Website Optimization

Why Does Web Accessibility Matter?

Web accessibility is about creating websites, tools, and technologies that are usable by all people, regardless of any disabilities. See how HDMZ optimizes our client sites for web accessibility.

Luis Augusto & Tyler Kung | June 28, 2019

Content Consumption | Conversion Optimization | User Experience | Website Optimization

Programmatic Optimization & User Scoring

Learn how you can take your programmatic advertising into the new age of programmatic optimization through user scoring.

Alexia Walleser | May 24, 2019

Paid Media | Programmatic Ads | Best Practices | Optimization

An Intern's Perspective: How Storytelling Influences Scientific Marketing

HDMZ attended CPhI 2019 at McCormick Place in Chicago and presented at C&EN’s Pharma Marketing Breakfast about marketing and media relations in the science industry.

Joel Chettupally | May 9, 2019

Marketing

Google’s Ad-hoc Document Retrieval and Neural Matching

Google uses neural matching for 30% of queries, which links concepts and intent to queries and search results. Learn what’s new and how you can adapt.

Christine Bennett | May 1, 2019

Google | SEO

Blog Post | Smashing Conference

Last week, one of HDMZ’s developer Tyler Kung attended Smashing Conference in San Francisco. The conference presents a variety of speakers covering a wide-range of web-related topics such as front-end development, design and web performance.

Tyler Kung | April 29, 2019

HDMZ | Web Design | Website Design | Website Development

How HDMZ Uses Twitter’s B2B Strategy for Life Science Thought Leadership

We believe Twitter can contribute meaningfully to a B2B strategy. Read our five favorite strategies for making the most from this unique platform.

Christine Bennett | March 29, 2019

HDMZ | Social Media | Twitter

“Not Secure” Browser Warnings Cut Brand Credibility

A new study shows non-secure websites have negative effect on visitor behavior and brand perception. It’s the moment of truth: HTTPS encryption is imperative.

Christine Bennett | March 19, 2019

SEO | Web Security | Website Optimization

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