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Programmatic Optimization & User Scoring

Learn how you can take your programmatic advertising into the new age of programmatic optimization through user scoring.

Alexia Walleser | May 24, 2019

Paid Media | Programmatic Ads | Best Practices | Optimization

An Intern's Perspective: How Storytelling Influences Scientific Marketing

HDMZ attended CPhI 2019 at McCormick Place in Chicago and presented at C&EN’s Pharma Marketing Breakfast about marketing and media relations in the science industry.

Joel Chettupally | May 9, 2019

Marketing

Google’s Ad-hoc Document Retrieval and Neural Matching

Google uses neural matching for 30% of queries, which links concepts and intent to queries and search results. Learn what’s new and how you can adapt.

Christine Bennett | May 1, 2019

Google | SEO

Blog Post | Smashing Conference

Last week, one of HDMZ’s developer Tyler Kung attended Smashing Conference in San Francisco. The conference presents a variety of speakers covering a wide-range of web-related topics such as front-end development, design and web performance.

Tyler Kung | April 29, 2019

HDMZ | Web Design | Website Design | Website Development

How HDMZ Uses Twitter’s B2B Strategy for Life Science Thought Leadership

We believe Twitter can contribute meaningfully to a B2B strategy. Read our five favorite strategies for making the most from this unique platform.

Christine Bennett | March 29, 2019

HDMZ | Social Media | Twitter

“Not Secure” Browser Warnings Cut Brand Credibility

A new study shows non-secure websites have negative effect on visitor behavior and brand perception. It’s the moment of truth: HTTPS encryption is imperative.

Christine Bennett | March 19, 2019

SEO | Web Security | Website Optimization

No-Click Organic Searches are Down: How To Plan for ZERO-Click SERPs

A new study by Rand Fishkin and SparkToro reveal downward trends of no-click Organic searches, and how to plan ahead for strategy and measurement.

Christine Bennett | March 1, 2019

SEO | SEO Optimization | SERPs

HDMZ’s Keys to Reaching Patient, HCP, and Caregiver Audiences - An Omnichannel Approach

Learn about HDMZ’s cross-departmental approach to reaching all types of audiences in measurable, meaningful ways.

Christine Bennett | January 29, 2019

Engagement | Patient Focus

SEO Trends to Watch In 2019

2018 marked the emergence of several new SEO updates whose influence will have key effects into the new year. Mark your calendars for a review of your current SEO practices and website assets to prepare for a strong start in 2019.

Valerie Lentz | December 18, 2018

Google | SEO | Voice Search | GDPR | Website Optimization

Best Practices for B2B Content Marketing Strategy

Content marketing reaches your target audience with the right information at the right time. This means not only showing what you can do, but who you are to your audience.

Valerie Lentz | December 3, 2018

Content Marketing | SEO | Social Media