blog

5 Paid Search Marketing Principles For Small Audiences

What does a winning strategy look like when an audience pool is small and hard to pin down? Check out the top tricks and tips for lower volume campaigns.

Brian Plotke, Digital Marketing Specialist | February 28, 2020

The Importance of a Content-First Approach to Website Development

Content is the most important aspect of your site, but when it's left til the end, your website's timeline, UX, and budget will suffer. Learn why a Content-First Approach is so important.

Chad Berryman, Senior Technical Developer | February 3, 2020

Content Generation | Best Practices | Optimization | Mobile Friendly | Digital Solutions | Responsive Design | Website Content | Website Design | Website Development

A Few 2019 Wraps and 2020 Trends to Watch

We've brought together a few of our favorite year-end wrap-ups and some 2020 predictions for digital and life sciences.

HDMZ Team | January 2, 2020

FDA | Life Sciences | Patient Empowerment | Pharma | Technology

Three Ways To Boost Your Creativity

Creativity isn't just what you're born with, it needs to be nurtured and cultivated. Read our top three ways to boost creativity for some clever ideas to jumpstart your creative juices!

Katie Richardson, Associate Creative Director | December 1, 2019

Engagement | Life Sciences | Narrative

The Dark Side of Javascript: Why Security Matters

In this month’s blog, we show how useful Javascript can be, but provide some examples of how it can go terribly wrong in the wrong hands: Cross-Site Request Forgery (CSRF) and Cross-Site Scripting (XSS), and even a little throwback to Myspace!

Christine Bennett, HDMZ Digital Marketing; Neil Bell, University of Maryland | October 1, 2019

Web Security | Website Development

5 Ways to Boost SEO with Expert Content

Health and medical websites can improve search engine visibility by adding content written by experts, to increase expertise, authority, and trustworthy signals for domain SEO.

Christine Bennett | September 3, 2019

Engagement | Public Relations | Google | SEO

Big Picture SEO Changes for Healthcare and Life Science

HDMZ outlines how recent SEO shifts and Google Core Updates affect health and life science web content.

Christine Bennett | August 1, 2019

Google | SEO | Website Optimization

Why Does Web Accessibility Matter?

Web accessibility is about creating websites, tools, and technologies that are usable by all people, regardless of any disabilities. See how HDMZ optimizes our client sites for web accessibility.

Luis Augusto & Tyler Kung | June 28, 2019

Content Consumption | Conversion Optimization | User Experience | Website Optimization

Programmatic Optimization & User Scoring

Learn how you can take your programmatic advertising into the new age of programmatic optimization through user scoring.

Alexia Walleser | May 24, 2019

Paid Media | Programmatic Ads | Best Practices | Optimization

An Intern's Perspective: How Storytelling Influences Scientific Marketing

HDMZ attended CPhI 2019 at McCormick Place in Chicago and presented at C&EN’s Pharma Marketing Breakfast about marketing and media relations in the science industry.

Joel Chettupally | May 9, 2019

Marketing