During the global coronavirus outbreak, our key priority is to safeguard the health and wellbeing of our employees, partners, clients, community members, and, of course, our family members and friends. In addition to doing our part to flatten the curve, we have also taken the necessary operational measures to guarantee everyone's availability to serve our clients, many of whom are taking a direct and active role in treating the pandemic. Our team remains 100% operational during this time.
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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Our latest posts

Twitter Ads in the Time of COVID-19: A Rising Impact

We've pulled together the latest Twitter trends and benchmarks: see how COVID-19 affected Twitter Ad engagement, volume, and costs.

Social Ads

Google Announces Page Experience as Future Ranking Signal

Google has announced a new SEO ranking signal, called Page Experience. Read on for the highlights, rollout timeline, and key tools to maximize site optimization now.

Algorithm

Staycation 2020 #Quarantine

As we still struggle with how and when this pandemic will end, it is important to be cognizant of the unanticipated mental health consequences mandated remote work has caused and the extent of how it can affect each of us, differently.

Engagement

How to Support Our Planet's Conservation through Every Day Internet Browsing

There are many ways that we can aid in conservation efforts just through our everyday online activities.

HDMZ

What are our clients doing to help stop COVID-19?

Many of HDMZ clients are working to help stop COVID-19, including supply chain reinforcements, diagnostic testing, and vaccines. Read on to learn how these teams are doing what they do best: using science to solve this problem.

Case Studies

HDMZers Join folding@home To Help Fight COVID-19

Learn how HDMZers are helping the fight against COVID-19 with the folding@home project, where research groups "borrow" your spare computing power to crunch data!

HDMZ

Business as [un]usual

HDMZers are staying committed to our clients and our brand while adapting to the new WFH norm. Read on for what we've learned.

HDMZ

Prepared to Take Action in Unprecedented Times

At HDMZ, we’re working from home in order to help stop the spread of COVID-19. But that doesn’t mean we’ve taken a laissez-faire approach to helping our clients.

Scientific Communication

Five Tips for Communicating Throughout a Crisis

The current COVID-19 pandemic is a crisis ruled by increased pressures and demands on the healthcare and life sciences industries. Read on for five tips on communicating effectively during these unprecedented times.

Communication Plan

5 Paid Search Marketing Principles For Small Audiences

What does a winning strategy look like when an audience pool is small and hard to pin down? Check out the top tricks and tips for lower volume campaigns.

Google Ads