One year later, reflecting on an amazing concert and agency life, here are four things I learned from the Rolling Stones:
- Have fun doing what you do and let it show to those for whom you're doing it. Passion matters.
- It's ok to mess up, especially if you apologize and deliver on everything else. Half the band started Midnight Rambler instead of Paint It Black. They stopped, had a laugh, and moved on.
- Know your audience: we came for the hits. We got the hits. The title sponsor was for retirement planning and featured a mini-golf exhibit. They had reusable plastic cups that could be returned including the $3 to purchase/rent them to lessen the burden on the environment.
- Music is power. All the feels. Consider adding it to pitch decks, in-booth experiences (when we're allowed to get together in person again of course), your website, virtual events, etc.