A Different CRO Experience

Beaufort is a leading, purpose-built CRO focused on the development and commercialization of innovative diagnostics. To bring the brand up to the level of their expertise, HDMZ started from the ground up. That meant everything from logo design and website development to core messaging and marketing implementation. The end result is a compelling and consistent brand identity and voice that positions Beaufort as the CRO of choice for even the most advanced IVD partnerships.



Project components

Creative Messaging Development Custom Photography Website Development Brand Development
A set of sixteen custom-designed, semi-abstract icons in the Beaufort brand's shades of blue and green.
A black and white image of a hand with lab instruments, bracketed by green Beaufort brand elements.
Three professionals watch a presentation screen, featuring a Beaufort-branded slide that reads "A different CRO experience."