During the global coronavirus outbreak, our key priority is to safeguard the health and wellbeing of our employees, partners, clients, community members, and, of course, our family members and friends. In addition to doing our part to flatten the curve, we have also taken the necessary operational measures to guarantee everyone's availability to serve our clients, many of whom are taking a direct and active role in treating the pandemic. Our team remains 100% operational during this time.
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This is what partners do

Beckman Coulter Diagnostics is dedicated to advancing and optimizing the clinical laboratory. Beckman Coulter Diagnostics engaged HDMZ to create a strategic, authentic and appealing communications approach to increase engagement with customers. HDMZ developed the "This is what partners do," corporate brand campaign to put the spotlight on Beckman's customers and their stories of overcoming challenges in today's laboratory healthcare system. The campaign helped customers see the value of Beckman Coulter's offerings in ways they could easily understand and relate to. 


Branding Creative Media Content Creation