ICON is a global CRO that helps clients accelerate the development of drugs and devices that save lives and improve quality of life. ICON engaged HDMZ to help define their role as a CRO partner to healthcare executives. HDMZ wrote a long-form white paper focusing on Strategic Partnerships targeted to medical device manufacturers. HDMZ interviewed multiple contributors within the medical device group at ICON plc to generate an engaging thought leadership piece that ultimately served as the core piece of content for a variety of promotions including multiple trade pub articles, organic social media posts, and infographics.

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