Integrated campaigns for an industry leader
Natera is on a mission to change the management of disease worldwide. As a global leader in cell-free DNA (cfDNA) testing, Natera has focused their research efforts on personalized genetic testing and diagnostics, specifically in oncology, women’s health, and organ health. HDMZ worked closely with multiple Natera teams to develop integrated communications plans to drive broader awareness and appreciation for its patient-friendly, physician-empowering technology. This included paid advertising, custom content, public relations and digital marketing.