Connecting patients everywhere to precision oncology
Oncomine Solutions by Thermo Fisher Scientific is one of the world’s premiere next-generation sequencing-based oncology solutions. Their marketing team partnered with HDMZ to support the much-anticipated launch of their Oncomine Dx Express test, the first CE IVD personalized cancer test to ever be realized as a diagnostic assay. HDMZ developed campaign creative, branding, messaging, and dynamic advertising collateral that brought the speed, simplicity, and power of the test to life. The final product — a deep, cohesive campaign that was consistent, well-tested, and well-received.
Project components
Creative
Media
Messaging Development
Custom Photography
Tradeshow
Brand Development
![A woman in a lab coat stands at a laboratory machine.](/sites/default/files/2024-01/TJP_230308_ThermoFisher_Lab_Genexus_Workflow_0102-1280x1280_1.png)
![Two medical professionals talk. Text reads: Connecting patients everywhere to precision oncology. Oncomine Dx Express Test.](/sites/default/files/2024-01/Thermo-animation.gif)
![Bright, primary colored curved lines intersect around images of a lab worker and a doctor with patient.](/sites/default/files/2024-01/Therma_square4.png)
![A woman and child laugh, framed by colorful lines. Text: Connecting the world to precision oncology, from insight to action.](/sites/default/files/2024-01/Thermo-square_image_7.png)
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