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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Our latest posts

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Expandable Tab Content Will Be Given Full SEO Weight in Google’s Mobile-First Index

Google has always crawled websites to deliver SERPs (search engine result pages), with the goal of efficiently delivering the most relevant, exceptional results to the majority of its users.

Digital Marketing | August 01, 2017

Algorithm | Google | Mobile Friendly | Mobile-First Index | SEO | SERPs

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Google Experiments With Mobile-First Indexing

On November 4, 2016, Google announced it had started “experiments to make our index mobile-first.” Their “algorithms will eventually primarily use the mobile version of a site’s content to rank pages.”

Digital Marketing | December 30, 2016

Google | SEO | Mobile-First Index