blog

Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Our latest posts

Google’s Passage Ranking is Live: What to Watch For

Google has released its passage-based ranking algorithms to the wild in the US for English language searches. Read on for how this new ranking methodology works and what to watch for.

Christine Bennett | March 01, 2021

Algorithm | Google | SEO | SERP

No-Click Organic Searches are Down: How To Plan for ZERO-Click SERPs

A new study by Rand Fishkin and SparkToro reveal downward trends of no-click Organic searches, and how to plan ahead for strategy and measurement.

Christine Bennett | March 01, 2019

SEO | SEO Optimization | SERP

Google Prefers a Few Strong Pages Over Many Weak Ones

Learn why Google recommends focusing on a few strong pages, instead of cannibalizing content into many weaker pages.

Christine Bennett, Vice President, Digital Marketing | December 01, 2017

Content Strategy | SEO | SERP

Google Answer Boxes: A Great Way to Boost Organic Traffic

When a search query looks like a question, Google increasingly displays a featured snippet, also known as an Answer Box, in the SERPs. Having your site’s content featured in these Answer Boxes is a great way to boost organic (SEO) traffic!

Digital Marketing | January 03, 2017

Google | SEO | SERP | Organic Traffic

The Importance of Time in Web Design: Part 1

There are many resources exchanged with your website’s visitors, but the one almost always given to you is time.

John Linehan | October 30, 2015

CDN | SERP | Bounce Rate | Load Time