blog

Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Our latest posts

Advertiser to Exchanges to Publishers to Audience

Programmatic Optimization & User Scoring

Learn how you can take your programmatic advertising into the new age of programmatic optimization through user scoring.

Alexia Walleser | May 24, 2019

Paid Media | Programmatic Ads | Best Practices | Optimization

A hooded figure sits at a laptop, shrouded in darkness.

Ads.txt Grows in Recent Months, Solves Problems of Ad Fraud

Recent updates from IAB Tech Lab introduced Authorized Digital Sellers, or “ads.txt”, to create more transparency in programmatic advertising.

Kelsie Travers | March 13, 2018

Ads.txt | Programmatic Ads | IAB