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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Our latest posts

51/49: The Almost-equal Partnership for Long-term Relationships

Think about the healthiest, most mature personal relationships you’ve ever had. What do they have in common? Find out why HDMZ believes in the 51/49 rule for client relationships.

Dillon Allie | April 29, 2021

HDMZ | Best Practices

Top 10 Things to Remember As You Prepare For 2021's Virtual Conferences & Events

2020 brought a new, urgent need to replace in-person events with virtual conferences and congresses. How can you prepare to make the most of upcoming virtual events? The HDMZ team has compiled our favorite "top ten" list! Read on!

Katie Richardson, Associate Creative Director & Christine Bennett, Digital Marketing Director | November 30, 2020

Marketing | Best Practices | Regulatory | Conferences & Events

The Importance of a Content-First Approach to Website Development

Content is the most important aspect of your site, but when it's left til the end, your website's timeline, UX, and budget will suffer. Learn why a Content-First Approach is so important.

Chad Berryman, Senior Technical Developer | February 03, 2020

Programmatic Optimization & User Scoring

Learn how you can take your programmatic advertising into the new age of programmatic optimization through user scoring.

Alexia Walleser | May 24, 2019

Paid Media | Programmatic Ads | Best Practices | Optimization

The Importance of Digital Marketing Goals and KPIs

What is the key to digital marketing success? Measuring outcomes that connect customer behavior to the bottom line of the company.

Digital Marketing | April 03, 2017

Landing Pages That Convert: Conversion Optimization Best Practices

Landing pages for PPC/SEM campaigns have one major objective: to turn site visitors into leads. Follow these best practices to optimize conversion rates.

Digital Marketing | March 01, 2017

Landing Pages | Best Practices | Conversion Optimization

Google Analytics: Understanding Your Account Structure

Did you know? The organization of your Google Analytics account affects how your website data is collected, processed and reported.

Digital Marketing | February 01, 2017

Best Practices | Google Analytics | Website Analytics