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CMS or DXP/PIM: Choosing a web development platform that keeps up with your dynamic future

It’s hard to beat the power of a website for communicating with your audience. This is especially true for organizations in the life sciences whose stories are often complicated, nuanced, broad, or all of these and more.

Craig Smith | February 06, 2024

Digital Solutions | Redesigned Website | Web Hosting | Website Design | Webmaster Tools | Website Analytics

What To Know About Your Site’s Direct Traffic

Direct traffic is a commonly misunderstood traffic source. Learn where Direct traffic comes from and how to correct traffic source information to minimize Direct traffic visits.

Kelsie Travers | February 28, 2018

Direct Traffic | Google Analytics | Organic Traffic | Website Analytics

Elevate Your Website Performance Data Analysis Reports

HDMZ uses the best-in-class Google data reporting platform to integrate cross-platform website and advertising engagement metrics. See why we’ve upgraded!

Christine Bennett, Vice President, Digital Marketing | November 01, 2017

Google Analytics | Metrics | Website Analytics | Traffic Intelligence Reports

Google Analytics: Understanding Your Account Structure

Did you know? The organization of your Google Analytics account affects how your website data is collected, processed and reported.

Digital Marketing | February 01, 2017

Best Practices | Google Analytics | Website Analytics

The Significance Behind the Bounce Rate Metric in Google Analytics

Of all the baseline metrics you’ll encounter in your Google Analytics reports, bounce rate is the most important. It’s a gateway metric that provides unique insights for improving site engagement.

Digital Marketing Team | March 25, 2016

Bounce Rate | Google Analytics | Website Analytics