Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Our latest posts

CMS or DXP/PIM: Choosing a web development platform that keeps up with your dynamic future

It’s hard to beat the power of a website for communicating with your audience. This is especially true for organizations in the life sciences whose stories are often complicated, nuanced, broad, or all of these and more.

Digital Solutions Redesigned Website Web Hosting Website Design Webmaster Tools Website Analytics

What To Know About Your Site’s Direct Traffic

Direct traffic is a commonly misunderstood traffic source. Learn where Direct traffic comes from and how to correct traffic source information to minimize Direct traffic visits.

Direct Traffic Google Analytics Organic Traffic Website Analytics

Elevate Your Website Performance Data Analysis Reports

HDMZ uses the best-in-class Google data reporting platform to integrate cross-platform website and advertising engagement metrics. See why we’ve upgraded!

Google Analytics Metrics Website Analytics Traffic Intelligence Reports

Google Analytics: Understanding Your Account Structure

Did you know? The organization of your Google Analytics account affects how your website data is collected, processed and reported.

Best Practices Google Analytics Website Analytics

The Significance Behind the Bounce Rate Metric in Google Analytics

Of all the baseline metrics you’ll encounter in your Google Analytics reports, bounce rate is the most important. It’s a gateway metric that provides unique insights for improving site engagement.

Bounce Rate Google Analytics Website Analytics