Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Our latest posts

HDMZ’s Keys to Reaching Patient, HCP, and Caregiver Audiences - An Omnichannel Approach

Learn about HDMZ’s cross-departmental approach to reaching all types of audiences in measurable, meaningful ways.

Engagement Patient Focus

Designing a Positive Online Experience for Patients

The discipline of User Experience (UX) design influences how a person feels about using a system, like a website, and is a fundamental component of the patient-centric approach to online communications. UX determines how long someone chooses to stay on a website, the feeling they have about the company when they leave the website, and whether the experience was positive enough for them to want to return.

Patient Focus User Experience