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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Featured posts

Thinking big for small sites: How to future-proof your first website

Our experts provide insights on how to design websites that are visually engaging, exhibit cohesive brand identity, and can accommodate scalability.

Paige Winters | February 15, 2024

Our latest posts

Thinking big for small sites: How to future-proof your first website

Our experts provide insights on how to design websites that are visually engaging, exhibit cohesive brand identity, and can accommodate scalability.

Paige Winters | February 15, 2024

Why Does Web Accessibility Matter?

Web accessibility is about creating websites, tools, and technologies that are usable by all people, regardless of any disabilities. See how HDMZ optimizes our client sites for web accessibility.

Luis Augusto, Digital Solutions Developer | June 28, 2019

Content Consumption | Conversion Optimization | User Experience | Website Optimization

Designing a Positive Online Experience for Patients

The discipline of User Experience (UX) design influences how a person feels about using a system, like a website, and is a fundamental component of the patient-centric approach to online communications. UX determines how long someone chooses to stay on a website, the feeling they have about the company when they leave the website, and whether the experience was positive enough for them to want to return.

HDMZ Staff | July 16, 2010

Patient Focus | User Experience