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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Our latest posts

Halfway through 2024, cautious optimists have reason to celebrate

BIO 2024 serves a mid-year barometer for how the life sciences industry is faring, and so far, the industry has responded with excitement.

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Small Molecules are Exciting Again with AI’s Help

Our experts have been closely watching the AI gold rush in biotech and think that it will lead to a boom in small molecule drug development.

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How a Healthy Approach to Productive Disagreement can be Transformative

Lennon and McCartney. Nobel laureates and their support teams. The 1990s Chicago Bulls.  Whether they’re song writers, scientists or sports organizations, the best teams of all time tend to share many attributes.

Communication Plan Engagement Public Relations

Why It’s Important To Live Your Brand’s Purpose, Every Day

Given the challenges of the past year, fostering a stronger sense of purpose has become increasingly important for everyone. See HDMZ's take on how that includes the way brands contribute to the greater good.

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Five Tips for Communicating Throughout a Crisis

The current COVID-19 pandemic is a crisis ruled by increased pressures and demands on the healthcare and life sciences industries. Read on for five tips on communicating effectively during these unprecedented times.

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5 Ways to Boost SEO with Expert Content

Health and medical websites can improve search engine visibility by adding content written by experts, to increase expertise, authority, and trustworthy signals for domain SEO.

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Zoomedia & Harris D. McKinney Join Forces

For the last 16 years, Zoomedia has been leading interactive communications for the life sciences. Today, we are delighted to announce that we have joined forces with Harris D. McKinney, a leading life science marketing and brand communications agency.

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A Digital Helping Hand for Clinical Trial Recruiting

Recruiting for clinical trials often takes months and sometimes years depending on the type of patients needed. With critical corporate and medical deadlines to fill trials, the interactive space becomes all the more important to expand recruitment practices. An excellent example of this in action can be seen with the Army of Women breast cancer project we launched for the Dr. Susan Love Foundation in October 2008.

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