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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Featured posts

A Beginner's Guide to ASCO 2025

Summer is just around the corner, bringing Chicago's most exciting annual conference in clinical oncology back to McCormick: the American Society of Clinical Oncology (ASCO) Annual Meeting. Whether you’re a seasoned veteran or it's your first time attending ASCO, we’ve laid out a beginner's guide to help you make the most of the conference and the city!

Haneen Hariri and Maggie Williard | May 29, 2025

Conferences & Events

Biotech Startups Shine at Science2Startup 2025 Amid Market Challenges

Despite global uncertainty and market volatility, the biotech startup ecosystem continues to shine as a hub of innovation and resilience. Last week, HDMZ was proud to co-sponsor the 2025 Science2Startup symposium at the Ragon Institute in Boston — an exclusive event spotlighting cutting-edge therapeutic ideas from leading institutions around the world.

John Kang | May 20, 2025

Conferences & Events | Public Relations

Leaked viral press release reveals human-host infection strategies for 2025

A leaked press release from ViralCon 2025 reveals the latest viral strategies in mutation, manipulation, and transmission—straight from the minds of the world’s most infectious pathogens. Thankfully, HDMZ’s team intercepted the intel, letting humanity stay one step ahead of unruly viruses.

Azeem Zeekrya | May 13, 2025

Public Relations | Conferences & Events | Press Releases | Scientific Communication

Trump, China’s Rise and The Forces Shaping Biotech’s Future

This year, the industry was rocked by the aftermath of UnitedHealthcare CEO Brian Thompson’s tragic murder last December, which led 11 major health insurance companies to quietly withdraw from JPM last week. Heightened security, bomb-sniffing dogs, and a palpable sense of caution surrounded Union Square. Thankfully, the conference, itself, concluded without incident.

John Kang | January 21, 2025

Conferences & Events | Biotech | Current Affairs

JPM 2025 Preview: Five Key Trends HDMZ Will Be Watching in Biotech

It’s the most wonderful time of the year for biotech and the broader life sciences industry — the J.P. Morgan (JPM) Healthcare Conference 2025 is just around the corner.

John Kang | January 06, 2025

Conferences & Events | Biotech

Other insights

Succeeding in science marketing: Takeaways from SAMPS 2024

Get HDMZ’s key takeaways from the Sales and Marketing Professionals in Science event earlier this month, including insights on defining marketing success and digital tools.

Seth Schwartz | December 16, 2024

Conferences & Events | Digital Marketing | Marketing | Content Marketing

The road to the trade show: Q&A with a booth expert

Go behind the scenes with HDMZ’s trade show booth expert to learn what makes a booth stand out, what the most important part of booth planning is, what mistakes to avoid, and more.

David Siegelman and Katy Steele | October 08, 2024

Best Practices | Conferences & Events

Five strategies for planning a successful event

Get the most out of your next event by keeping these five insights —which the HDMZ team has gained through our own experiences — in mind.

Dillon Allie and Joel Chettupally | September 27, 2024

Conferences & Events | Live Event | Best Practices

Halfway through 2024, cautious optimists have reason to celebrate

BIO 2024 serves a mid-year barometer for how the life sciences industry is faring, and so far, the industry has responded with excitement.

Azeem Zeekrya, Director, Public Relations | June 17, 2024

A Beginner’s Guide to ASCO

Read on for a detailed guide on navigating the ASCO conference in HDMZ's home city, Chicago!

Haneen Hariri and Maggie Williard | May 28, 2024

Conferences & Events