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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and science brands transform the world. Let's dive in, shall we?

Our latest posts

What are our clients doing to help stop COVID-19?

Many of HDMZ clients are working to help stop COVID-19, including supply chain reinforcements, diagnostic testing, and vaccines. Read on to learn how these teams are doing what they do best: using science to solve this problem.

Case Studies Scientific Communication Clinical Trials Cures Life Sciences Personalized Medicine

Networked & Personalized - the future of biotech?

During BIO2012 last week, Ernst & Young presented their annual Beyond Borders report on the state of the biotech industry. Several themes are covered in the report but the underlying trend is a much broader discussion and movement towards open sharing of data and collaboration across academia, industry, patient advocacy groups and payors. This "networked innovation" aligns biotech with high tech's much broader use of data and personalized targeting that we see at work in social networks and online advertising every day and has enormous opportunity to increase timelines and success rates in drug development.

Biotech Personalized Medicine Pharma