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A Pint of Inspiration: Guinness Marketing Tactics for Life Science Brands

We discuss insights from the Guinness marketing playbook and their parallels for life science brands. Explore the power of repetition, relatable narratives, and diverse media channels, all gleaned from Guinness's iconic campaigns. From 'Guinness is Good for You' to their more recent 'welcome back' ad, learn valuable lessons for crafting authentic, effective brand messaging in the life sciences industry.

Madison Bondy | March 15, 2024

Content Strategy | Digital Marketing | Branding | Life Sciences | Paid Media | Market Research

Chicago, Chicago, That Biotech Town

Last month, a Chicago-based biotech company called CellTrans was on the receiving end of a remarkable regulatory milestone: The company received FDA approval for the first cellular therapy for Type-1 diabetes.

Dillon Allie, President & CEO | July 19, 2023

Biotech | Life Sciences

5 Developments in Cancer Research that HDMZ is Watching

Molecular biomarkers, precision medicine and artificial intelligence (AI) are all contributing to rapid developments in oncology.

Miriam Hyman, Scientific Content Writer | June 20, 2023

AI | Life Sciences | Cancer | Treatment

Lifestyle and Diet Changes at the Heart Of Rise in Cancer in Younger People

A recent study published in Nature revealed that since the ‘90s, cancer has been on the rise in people under the age of 50.

Natania Wright, Media Relations Account Executive | December 13, 2022

Life Sciences | Cancer | Treatment | Microbiome | Rare Disease | Screenings

With Major Government Support, Biotech and Life Sciences Likely Heading Into Innovation Renaissance

Read this week’s blog post to see how Biden’s new executive order may spark biotech, healthcare and life sciences innovations and startups.

Azeem Zeekrya, Associate Director, Scientific Communications | October 24, 2022

Biotech | Life Sciences | Current Affairs

What We're Reading - May 2022 Edition

HDMZers have a thirst for knowledge by nature. It’s part of our brand. Take a look at what some of our team members picked up last month!

Emily Doherty | May 02, 2022

Scientific Communication | Behavior Change | HDMZ | Cures | Life Sciences

What are our clients doing to help stop COVID-19?

Many of HDMZ clients are working to help stop COVID-19, including supply chain reinforcements, diagnostic testing, and vaccines. Read on to learn how these teams are doing what they do best: using science to solve this problem.

Azeem Zeekrya, Senior Account Executive | April 15, 2020

Case Studies | Scientific Communication | Clinical Trials | Cures | Life Sciences | Personalized Medicine

A Few 2019 Wraps and 2020 Trends to Watch

We've brought together a few of our favorite year-end wrap-ups and some 2020 predictions for digital and life sciences.

HDMZ Team | January 20, 2020

FDA | Life Sciences | Patient Empowerment | Pharma | Technology

Three Ways To Boost Your Creativity

Creativity isn't just what you're born with, it needs to be nurtured and cultivated. Read our top three ways to boost creativity for some clever ideas to jumpstart your creative juices!

Katie Richardson, Associate Creative Director | December 01, 2019

Engagement | Life Sciences | Narrative

Zoomedia & Harris D. McKinney Join Forces

For the last 16 years, Zoomedia has been leading interactive communications for the life sciences. Today, we are delighted to announce that we have joined forces with Harris D. McKinney, a leading life science marketing and brand communications agency.

Barbara Lavery | June 11, 2014

Marketing | Press Releases | Public Relations | Scientific Communication | HDMZ | Biotech | Life Sciences | Website Development