The diagnostics and genomics division of Agilent Technologies set out to demonstrate leadership and establish a strong market presence in four key scientific application areas. In order to better connect with customers, the "AGILE" campaign was developed to humanize Agilent's work and position them as a partner willing to go the extra mile. Print and electronic media placements, homepage marquee banners, applications icons and a tradeshow video leveraged this distinct message using human silhouettes in mid-action against dynamic backgrounds. Scientifically relevant imagery filled the silhouettes, each tailored to specific application areas, providing a unified yet distinct look across creative executions.


  • Application icons
  • Banner ads
  • Design concept
  • Marquee banners
  • Print ads
  • Tradeshow video
Agile Print Ads
Agile Marquee Banner