What Can the Old Spice Guy do for Biotech?
One of the most successful social media campaigns to date has just made its run – and Old Spice is suddenly hip again. Those hilarious Old Spice Guy YouTube videos, corresponding Tweets, and 183 personal video responses posted posted on YouTube in a span of three days have vigorously turned the brand around.
HDMZ Staff
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August 05, 2010
Social
Designing a Positive Online Experience for Patients
The discipline of User Experience (UX) design influences how a person feels about using a system, like a website, and is a fundamental component of the patient-centric approach to online communications. UX determines how long someone chooses to stay on a website, the feeling they have about the company when they leave the website, and whether the experience was positive enough for them to want to return.
HDMZ Staff
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July 16, 2010
Patient Focus
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User Experience
A Digital Helping Hand for Clinical Trial Recruiting
Recruiting for clinical trials often takes months and sometimes years depending on the type of patients needed. With critical corporate and medical deadlines to fill trials, the interactive space becomes all the more important to expand recruitment practices. An excellent example of this in action can be seen with the Army of Women breast cancer project we launched for the Dr. Susan Love Foundation in October 2008.
HDMZ Staff
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May 03, 2010
Digital Marketing
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Public Relations
