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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and life science brands transform the world. Let's dive in, shall we?

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What To Know About Your Site’s Direct Traffic

Direct traffic is a commonly misunderstood traffic source. Learn where Direct traffic comes from and how to correct traffic source information to minimize Direct traffic visits.

Direct Traffic Google Analytics Organic Traffic Website Analytics

What’s New With Google Search Console

Find out more about Google’s 2018 Search Console updates including expanded search performance and indexing data.

Google Analytics SEO Google Search Console

Sensory Search and SEO: How Visual and Voice Search Queries Drive Audience Engagement

Learn how advances in device technology have expanded SEO considerations for interactive search experiences. Explore tips for optimizing content in the new sensory search arena.

Sensory Search SEO Visual Search Voice Search

Media and Digital Predictions for 2018

Learn what changes and developments are happening in marketing in 2018 including a step into voice control and AI, the expansion of walled gardens and more.

Branding AI ROI OTT Walled Gardens

Benefits from Extending Your Existing PPC Into Social Advertising

Learn how your PPC/SEM efforts could expand into the social sphere.

SEM Social Ads

Google Prefers a Few Strong Pages Over Many Weak Ones

Learn why Google recommends focusing on a few strong pages, instead of cannibalizing content into many weaker pages.

Content Strategy SEO SERP

Elevate Your Website Performance Data Analysis Reports

HDMZ uses the best-in-class Google data reporting platform to integrate cross-platform website and advertising engagement metrics. See why we’ve upgraded!

Google Analytics Metrics Website Analytics Traffic Intelligence Reports

What To Know About Google AdWords’ Ad Suggestions Beta

Google AdWords is rolling out its new ad suggestions beta testing. Learn more about ad suggestions and how they could affect your paid search campaigns!

Ad Suggestions Google AdWords Paid Search SEM

HDMZ is hosting an exclusive Healthcare Google Partners Connect event on Wednesday, October 18, 2017

On October 18, HDMZ will host a special Healthcare-focused Google Partners livestream. Join us for patient and healthcare-provider big data digital marketing insights!

Google Broadens Mobile-First Indexing

Read up on Google’s latest announcement about the expansion of its mobile-first indexing initiative.

Google SEO Mobile