blog

Google Prefers a Few Strong Pages Over Many Weak Ones

Learn why Google recommends focusing on a few strong pages, instead of cannibalizing content into many weaker pages.

Christine Bennett, Vice President, Digital Marketing | December 01, 2017

Content Strategy | SEO | SERP

Elevate Your Website Performance Data Analysis Reports

HDMZ uses the best-in-class Google data reporting platform to integrate cross-platform website and advertising engagement metrics. See why we’ve upgraded!

Christine Bennett, Vice President, Digital Marketing | November 01, 2017

Google Analytics | Metrics | Website Analytics | Traffic Intelligence Reports

What To Know About Google AdWords’ Ad Suggestions Beta

Google AdWords is rolling out its new ad suggestions beta testing. Learn more about ad suggestions and how they could affect your paid search campaigns!

Digital Marketing | October 25, 2017

Ad Suggestions | Google AdWords | Paid Search | SEM

HDMZ is hosting an exclusive Healthcare Google Partners Connect event on Wednesday, October 18, 2017

On October 18, HDMZ will host a special Healthcare-focused Google Partners livestream. Join us for patient and healthcare-provider big data digital marketing insights!

Digital Marketing | October 06, 2017

Google Broadens Mobile-First Indexing

Read up on Google’s latest announcement about the expansion of its mobile-first indexing initiative.

Christine Bennett | April 16, 2018

Google | SEO | Mobile

The Importance of Digital Marketing Goals and KPIs

What is the key to digital marketing success? Measuring outcomes that connect customer behavior to the bottom line of the company.

Digital Marketing | April 03, 2017

Digital Marketing | Best Practices | Google Analytics | KPIs | Measurement | Metrics

Landing Pages That Convert: Conversion Optimization Best Practices

Landing pages for PPC/SEM campaigns have one major objective: to turn site visitors into leads. Follow these best practices to optimize conversion rates.

Digital Marketing | March 01, 2017

Landing Pages | Best Practices | Conversion Optimization

Google Analytics: Understanding Your Account Structure

Did you know? The organization of your Google Analytics account affects how your website data is collected, processed and reported.

Digital Marketing | February 01, 2017

Best Practices | Google Analytics | Website Analytics

Google Answer Boxes: A Great Way to Boost Organic Traffic

When a search query looks like a question, Google increasingly displays a featured snippet, also known as an Answer Box, in the SERPs. Having your site’s content featured in these Answer Boxes is a great way to boost organic (SEO) traffic!

Digital Marketing | January 03, 2017

Google | SEO | SERP | Organic Traffic

Google Experiments With Mobile-First Indexing

On November 4, 2016, Google announced it had started “experiments to make our index mobile-first.” Their “algorithms will eventually primarily use the mobile version of a site’s content to rank pages.”

Digital Marketing | December 30, 2016

Google | SEO | Mobile-First Index